State of Green Business Forum 2010

• Carbon Management After Copenhagen:
  How are companies considering carbon now that the Copenhagen summit is behind us? Did the event herald a new era of corporate carbon accounting, or will it be business as usual? Hear how companies are viewing carbon as a strategic issue, implementing sophisticated new accounting schemes, realigning their products and processes, and preparing to compete in a low-carbon economy.
• Green Marketing in the Age of Radical Transparency:
  In a world in which vast amounts of information are available about companies and products, the rules of green marketing have changed. It’s no longer just about making claims and sporting logos. Today, companies must respond to green ratings and rankings from websites, media companies, nonprofit organizations, and big players like Walmart. In a world where consumers have unparalleled access to data about products and companies, how does a company truly be seen as green?
• Can IT Solve the World's Problems?
  The information technology sector is responsible for 2% of the world’s greenhouse gas emissions, but its impact on the other 98% is growing rapidly. Hardware, software, and service providers are creating new products and services that are enabling both large and small companies to better measure and manage their environmental impacts, as well as to create new business opportunities. Hear from leading IT companies on the front lines of this revolution.

• When Green Business Meets Cleantech (SF only):
  It used to be that green business and clean technology were separate realms. No longer. Today, the two are converging, as global companies and start-ups alike are harnessing clean technology as the foundation for a new generation of green business opportunities. The result are some unlikely corporate players and alliances. Hear from old-line companies that are viewing new business opportunities from clean tech.
• The Green Economy Meets the Great Lakes (Chicago only):
  How can the Great Lakes region seize the opportunities of the growing green economy? Hear efforts being undertaken to attract manufacturers and entrepreneurs to the Midwest to take advantage of the region’s rich labor, university, infrastructure, and transportation resources. And hear from companies that are growing companies, both large and small, in the heartland.

David Baum
Co-Developer
Green Exchange

Rob Bernard
Chief Environmental Strategist
Microsoft

Scott Bolick
VP Sustainability
SAP

Donna Ducharme
Executive Director
Delta Institute

Saul Griffith
founder
Makani Power, WattzOn, HowToons, et al.

Rich Lechner
Vice President of IT Optimization
IBM

Chinwe Onyeagoro
Owner
O-H Community Partners

Dara O'Rouke
Founder and CEO
GoodGuide.com

Richard Sandor
Chairman and Founder
Chicago Climate Exchange

Lorie Wigle
General Manager of Eco-Technology
Intel