* Wednesday, February 16, 2011
| 7:45 AM - 8:30 AM | Registration Open Light Breakfast & Networking |
| 8:30 AM - 8:45 AM | Welcome & IntroductionsPresented by: Joel Makower, Chairman & Executive Editor, GreenBiz Group |
| 8:45 AM - 9:15 AM | State of Green Business 2011Presented by: Joel Makower, Chairman & Executive Editor, GreenBiz Group |
| 9:15 AM - 9:45 AM | Keynote Interview: Jeff Swartz, CEO, Timberland In conversation with: Marc Gunther, Senior Writer, GreenBiz Group |
| 9:45 AM - 10:00 AM | One Great Idea: Growing Your Own Packaging Environmentally benign substitutes for plastic packaging have been expensive or ineffective. But one company has found an innovative solution by growing packaging made from mushroom roots and agricultural waste. What is the potential for transforming the packaging industry? |
| 10:00 AM - 10:30 AM | Keynote Interview: Jigar Shah, CEO, Carbon War Room
In conversation with: Joel Makower, Chairman & Executive Editor, GreenBiz Group |
| 10:30 AM - 10:45 AM | One Great Idea: Harnessing Business Power for GoodHow do we distinguish good companies from good marketing and help investors move beyond simply avoiding 'bad' to supporting ‘good?' How do we advance supportive public policies that accelerate the growth of social entrepreneurship and impact investing? Come hear how the pioneering nonprofit, B Lab, is working at the cutting edge of these issues. |
| 10:45 AM - 11:15 AM | Networking Break |
| 11:15 AM - 11:30 AM | One Great Idea: How to Make Sustainability Everyone's Job Dave Stangis will discuss how he has integrated sustainability into the fabric and culture of Campbell Soup Company. He will share employee engagement strategies that can be employed at companies of all sizes to integrate a sustainability mindset broadly within an organization. |
| 11:30 AM - 12:00 PM | Keynote Interview: Seth Goldman, CEO, Honest TeaIn conversation with: Marc Gunther, Senior Writer, GreenBiz Group |
| 12:00 PM - 12:15 PM | One Great Idea: When Metrics Undermine Sustainability Metrics and associated scorecards and ROI have taken on a life of their own as tools of the trade for sustainability practitioners. But they are a doubled edged sword. Why is this and how can you ensure you use these powerful tools responsibly?
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| 12:15 PM - 12:30PM | One Great Idea: Radical Transparency: A Carbon Paper TrailNew Leaf Paper and Office Depot used cutting-edge web technology to tell the story of 100% recycled copy paper and the surprising make-up of its carbon footprint. Their approach exemplifies a new direction in customer engagement around sustainability and provides a visually powerful representation of complex environmental data. |
| 12:30 PM - 1:30 PM | Food For Thought Lunches Choose your lunch table by topic. |
| 12:30 PM - 2:30 PM | SPECIAL: Smarter Buildings -- The Executive View (invite only) Sponsored By: IBM. Lunch and an interactive discussion on smarter buildings. Request an invitation. |
AFTERNOON WORKSHOPS | |
| 1:30 PM - 2:30 PM | Inside the Sustainability Consortium The Sustainability Consortium, with a membership of 70 companies that include some of the world’s best-known brands, is building data bases and tools that have the potential to become industry standards for how products measure and report information from a sustainability perspective and empowering decision makers with a wealth of sustainability-related research. What exactly is the Consortium doing, and how will its work be used? What role will its members play in creating the standards by which products will be evaluated in the future? TSC and its members answer your questions and provide a real-time account. In association with The Sustainability Consortium. |
| 1:30 PM - 2:30 PM | LCA Tools that Unleash Business Opportunity Companies are using life cycle tools to drive innovation, quantify sustainability, and differentiate their products. You may have heard buzz words like “hot spots”, “tradeoffs”, “environmental product declarations," and “product footprints”. What do these mean, and why should they be important to your business? In this session, experts will share tips, trends, and intel on strategies leading companies are using to identify growth opportunities and manage supply chain risks by building capacity for a range of life cycle approaches. In association with Five Winds. |
| 1:30 PM - 2:30 PM | The Sustainable Workforce How are companies hiring into their sustainability initiatives? How has the emergence of this discipline changed the profile of the talent pool? Have hiring managers' expectations changed, and vice-versa? In this session, we'll explore the challenges and opportunities in acquiring talent to pursue sustainability goals vital to the business. |
| 2:30 PM - 2:40 PM | Break |
| 2:40 PM - 3:40 PM | Next-Gen Sustainability ReportingPublishing a sustainability report is often seen as the end of a process. Ideally, it should be just the beginning. Smart companies are using sustainability reports as a management tool, ensuring that what gets reported aligns with company strategy as well as the needs and expectations of stakeholders. This interactive discussion will focus on driving value from sustainability reporting. Participants will leave with practical solutions that can be implemented in their organizations. In association with Ernst & Young and Global Reporting Initiative. |
| 2:40 PM - 3:40 PM | Cradle to Cradle as a Means to Enhance Product Quality Participants will learn about the Cradle to Cradle® framework for helping create a positive environmental footprint by designing products to incorporate the healthiest ingredients and continuously cycle component materials following their use. This session will be led by senior staff from MBDC (www.mbdc.com), the firm that originated the Cradle to Cradle framework, and IceStone (www.icestone.biz), which will present a case study of its work to expand the definition of product quality through Cradle to Cradle. |
| 2:40 PM - 3:40 PM | Greening Your Supply Chain with WWFWWF, the world's largest multinational conservation organization, works with companies in a variety of sectors to help them reduce their carbon dioxide emissions, improve purchasing practices of forestry and marine products, or incorporate sustainable farming practices in agricultural sectors such as soy, sugarcane, cotton and palm oil. In this interactive session, WWF will cover how the organization works with companies, with a detailed focus on responsible wood and paper sourcing. |
| 2:40 PM - 3:40 PM | The Eco index: Collaboration Toward Product Sustainability What happens when companies that are typically competitors join forces to create and implement industry standard tools toward more sustainable products? The Outdoor Industry Association (OIA) Eco Working Group and the European Outdoor Group Sustainability Working Group, together a consortium of approximately 200 outdoor brands, retailers, and suppliers demonstrating unprecedented collaboration and transparency, have developed the Eco Index: a tool to benchmark and measure the environmental impact of apparel, footwear and gear products throughout the supply chain. In this session, leaders of this group will highlight the key partnerships within the outdoor industry and beyond that have helped the Eco Index gain traction worldwide as a leading body of thought in product-level sustainability assessment and improvement. In association with Outdoor Industry Association. |
| 3:40 PM - 4:10 PM | Networking Break |
| 4:10 PM - 5:00 PM | GreenBiz Guru Sessions Small-group consultative sessions with experts, with advance sign-up. |
| 5:00 PM - 5:30 PM | Closing Keynote Interview: Paul Anastas, Assistant Administrator, U.S. EPA In conversation with: Joel Makower, Chairman & Executive Editor, GreenBiz Group |
| 5:30 PM - 6:30 PM | Evening Reception |
* Thursday, February 17, 2011
| 8:15 AM - 8:45 AM | Registration Open Light Breakfast & Networking |
| 8:45 AM - 8:50 AM | Day Two WelcomePresented by: Joel Makower, Chairman & Executive Editor, GreenBiz Group |
| 8:50 AM - 9:20 AM | Keynote Interview: Martha N. Johnson, Administrator, U.S. General Services AdministrationIn conversation with: Joel Makower, Chairman & Executive Editor, GreenBiz Group |
| 9:20 AM - 9:45 AM | Keynote Interview: A New Design Paradigm Presented by: William McDonough, Founding Partner and Principal, MBDC and William McDonough + Partners |
| 9:45 AM - 10:00 AM | One Great Idea: Listening to BuildingsToday's commercial buildings are smart -- so smart that they have a lot to say. Thanks to a proliferation of sensors and related technology, a decent-sized building can generate 80,000 points of data. If you assume that 10,000 are sufficiently relevant to sample every 15 minutes, that's 6.7 million data points a week. Who's listening to all this, and what can they learn? And who's job will it be to run the building of the future -- facilities professionals or the CIO? Learn what buildings are saying -- and how to respond. |
| 10:00 AM - 10:15 AM | One Great Idea: What are the Metrics of a Sustainable Government? Federal, state and city government activities impact the environment and the economy on a vast scale. We’ll review key metrics for governments to efficiently report the sustainability of their supply chains and operations. Executive Order 13514 will be highlighted. |
| 10:15 AM - 10:45 AM | Keynote Interview: Dr. Arun Majumdar, Director, ARPA-EIn conversation with: Marc Gunther, Senior Writer, GreenBiz Group |
| 10:45 AM - 11:15 AM | Networking Break |
| 11:15 AM - 11:45 AM | Keynote Interview Michelle Moore, Federal Environmental ExecutiveIn conversation with: Joel Makower, Chairman & Executive Editor, GreenBiz Group |
| 11:45 AM - 12:00 PM | One Great Idea: Gaming the System of Green Marketing A look at how to apply gaming techniques to your green marketing efforts to motivate a measureable change in consumer behavior. |
| 12:00 PM - 12:15 PM | One Great Idea: Transforming an Industry Without Pulling TeethHow one woman’s passion to transform an entrenched industry has brought together patients, practitioners and products purveyors to make dentistry’s future green. And why this is something we can all smile about. |
| 12:15 PM - 12:30 PM | One Great Idea: A Holistic Approach to Green Chemistry & Sustainability MeasurementDesigning a new product that takes sustainability in mind can be hit-or-miss endeavor. What tools do you use, or should you create your own? How do you optimize the entire solution to meet environmental, social, and economic goals? Hear how the world's largest chemical company is effectively addressing these questions. |
| 12:30 PM - 1:30 PM | Food For Thought Lunches Choose your lunch table by topic. |
AFTERNOON WORKSHOPS | |
| 1:30 PM - 2:30 PM | The Secrets to Sustainable Entrepreneurship A startup company's sustainability strategy must be an integral part of its overall corporate strategy in order to get funding and investment. Yet, many of these companies concentrate on technological requirements instead of developing the structure and process needed to build a triple bottom line business plan, which has become critical to investors, shareholders, and consumers. This interactive workshop will provide both cleantech entrepreneurs and big business intrapreneurs a design template for intentionally designing sustainability into the business plan with a goal of long-term value creation. In association with Clean Tech Open. |
| 1:30 PM - 2:30 PM | Building a Sustainable Economy through Public Policy The first step in taking a comprehensive approach to building a vibrant and sustainable economy is to demystify the policy process. This session will highlight the major players in D.C. and the leverage that sustainably oriented companies can bring to that process. Attendees will have a far clearer sense of how they can engage, who to partner and ally themselves with and how to take advantage of political opportunities to make one's case. In association with American Sustainable Business Council. |
| 1:30 PM - 2:30 PM | Water & Risk: Challenges Ahead for Organizations While there are multiple energy substitutions for oil, there is no equivalent to freshwater. The projected population and economic growth over the next three decades will stress this finite resource to its limit, but there are solutions to this imminent crisis. Come discuss the ways in which you can do smarter business by the way you manage water. |
| 2:30 PM - 3:00 PM | Networking Break |
| 3:00 PM - 4:00 PM | A Road Map to Greener FleetsSwitching to more fuel-efficient hybrid, electric and natural gas vehicles is a long-term investment that can be a boon to both a company’s bottom line and to the environment. But in a tough economy, fleet operators must make tough choices when shaping their deployment strategy. What are creative, cost-effective strategies to integrate alt-fueled vehicles in corporate and institutional fleets? AT&T, among the country’s largest corporate fleet operators, joins with EDF to share the challenges and opportunities facing today's fleet managers. |
| 3:00 PM - 4:00 PM | An Insider's Guide to ULE880 Sustainability Standard ULE 880 is a company-level sustainability standard developed by Underwriters Laboratories and GreenBiz Group that will establish a consistent, measureable metric for “sustainable business.” Learn about the standard, how it is being implemented, and what companies should be doing now to participate or prepare for its upcoming launch. In association with UL Environment. |
| 3:00 PM - 4:00 PM | Certified Sustainability Practitioner (CSR-P): Understanding Stakeholder Engagement, Transparency and Accountability All professionals responsible for integrating sustainability into their organization should adhere to Best Practice which meets a high third party standard. From identifying stakeholders to properly communicating the sustainability story, this workshop will cover topics and techniques used globally to effectively integrate sustainability into any organization . The workshop includes material covered in the Certified Sustainability Practitioner Workshop – Approved by the Institute of Environmental Management and Assessment (IEMA), hosted by the Centre for Sustainability and Excellence (CSE) in 2011.
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| *Working agenda, subject to change. New speakers still being added. | |
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