San Francisco

Wednesday, February 2, 2011*

7:45 AM - 8:30 AM

Registration Open


Light Breakfast & Networking

8:30 AM - 8:45 AM

Welcome & Introductions


Presented by: Joel Makower, Chairman & Executive Editor, GreenBiz Group

8:45 AM - 9:15 AM

State of Green Business 2011


Presented by: Joel Makower, Chairman & Executive Editor, GreenBiz Group

9:15 AM - 9:45 AM

Keynote Interview: Gavin Newsom, Lieutenant Governor of California


In conversation with: Joel Makower, Chairman & Executive Editor, GreenBiz Group

9:45 AM - 10:00 AM

One Great Idea: The New Mesh Economy


Welcome to a world where products are built to last, shared among both friends and strangers, made more affordable to all, support local communities, and are recycled back into more useful stuff.

Presented by: Lisa Gansky, Author & Entrepreneur

10:00 AM - 10:30 AM

Keynote Interview: Mike LaRocco, CEO, Fireman's Fund Insurance


In conversation with: Marc Gunther, Senior Writer, GreenBiz Group

10:30 AM - 10:45 AM

One Great Idea: FreeCycle@Work


The story behind Intuit's partnership with Freecycle that turned a simple web app into a powerful tool for engaging employees, saving money, and using less stuff.

Presented by: Rupesh D. Shah, Director of Corporate Sustainability, Intuit

10:45 AM - 11:15 AM

Networking Break


11:15 AM - 11:30 AM

One Great Idea: How Clean is Clean Tech?


The pollution from manufacturing solar cells and other cleantech goods is one of the dirty little secrets of the green economy. What can be done about it?

Presented by: Sheila Davis, Executive Director, Silicon Valley Toxics Coalition

11:30 AM - 12:00 PM

Keynote Interview: Steve Jurvetson, Managing Director, Draper Fisher Jurvetson


In conversation with: Joel Makower, Chairman & Executive Editor, GreenBiz Group

12:00 PM - 12:15 PM

One Great Idea: Creative Sourcing for Green Innovation


How social media, youth, and new forms of entrepreneurship are revolutionizing the way companies source innovations in cleantech, climate and sustainability.

Presented by: Alexis Ringwald, Director of Business Development, Serious Materials

12:15 PM - 12:30 PM

One Great Idea: The Empire (State Building) Strikes Back...At Inefficiency


The Empire State Building is undergoing a major retrofit that will reduce energy use by 38%. Learn how a team of companies came together to help turn this landmark building into a beacon of efficiency.

Presented by: Clay Nesler, VP Global Energy & Sustainability, Johnson Controls

12:30 PM - 1:30 PM

Food For Thought Lunches


Choose your table by topic

AFTERNOON WORKSHOPS

1:30 PM - 2:30 PM

Inside the Sustainability Consortium


The Sustainability Consortium, with a membership of 70 companies that include some of the world’s best-known brands, is building data bases and tools that have the potential to become industry standards for how products measure and report information from a sustainability perspective and empowering decision makers with a wealth of sustainability-related research. What exactly is the Consortium doing, and how will its work be used? What role will its members play in creating the standards by which products will be evaluated in the future? TSC and its members answer your questions and provide a real time account. In association with the Sustainability Consortium.

Faculty: Dr. Kevin Dooley, Senior Advisor, Sustainability Consortium and Professor, Supply Chain Management, Arizona State University

1:30 PM - 2:30 PM

Visualizing More Sustainable Products and Services: A Special Two-Hour Intensive


This is the first half of a hands-on, two-hour workshop that will start with an overview of the prevailing sustainability frameworks and strategies and then quickly present teams with a variety of real-world challenges needing more sustainable solutions. Optionally, groups may take-on a challenge from a team member. Teams will work through a collaborative, rapid charrette process to brainstorm, prototype, iterate, and present new solutions using the strategies and frameworks described. Participants will learn first-hand how to apply sustainability to product and service innovation regardless of the domain or industry. In association with California College of the Arts.

Faculty: Nathan Shedroff, Chair, MBA Design Strategy, California College of the Arts (CCA)

1:30 PM - 2:30 PM

LCA Tools that Unleash Business Opportunity


Companies are using life-cycle analysis (LCA) tools to drive innovation, quantify sustainability, and differentiate their products. What is LCA, and why is it important to your business? In this session, experts share tips, trends, and intelligence on strategies leading companies are using to identify growth opportunities and manage supply chain risks by harnessing a range of life-cycle approaches. In association with Five Winds.

Faculty: Jeff Slye, Senior Consultant, Five Winds International; Paul Raybin, Chief Sustainability and Marketing Officer, AirDye; Paul Bertram, Director, Environment and Sustainability, Kingspan Insulated Panels

1:30 PM - 2:30 PM

Green Business Travel Beyond Teleconferencing


Everyone knows that travel is an essential business tool, not unlike a smartphone or laptop, yet corporations struggle with how to reduce the environmental footprint of travel beyond teleconferencing. A travel industry pro offers insights on how to look at travel differently and promote more sustainable travel within the business.

Faculty: Leilani Latimer, Director of Sustainability Initiatives, Sabre Holdings

2:30 PM - 2:40 PM

Break


2:40 PM - 3:40 PM

Visualizing More Sustainable Products and Services: A Special Two-Hour Intensive


This is the second half of a two-hour, hands-on workshop that will start with an overview of the prevailing sustainability frameworks and strategies and then quickly present teams with a variety of real-world challenges needing more sustainable solutions. Optionally, groups may take-on a challenge from a team member. Teams will work through a collaborative, rapid charrette process to brainstorm, prototype, iterate, and present new solutions using the strategies and frameworks described. Participants will learn first-hand how to apply sustainability to product and service innovation regardless of the domain or industry. In association with California College of the Arts.

Faculty: Nathan Shedroff, Chair, MBA Design Strategy, California College of the Arts (CCA)

2:40 PM - 3:40 PM

Next-Generation Sustainability Reporting


Publishing a sustainability report is often seen as the end of a process. Ideally, it should be just the beginning. Smart companies are using sustainability reports as a management tool, ensuring that what gets reported aligns with company strategy as well as the needs and expectations of stakeholders. This interactive discussion will focus on driving value from sustainability reporting. Participants will leave with practical solutions that can be implemented in their organizations. In association with Ernst & Young.

Faculty: Meghan Harris, Manager, Climate Change and Sustainability Assurance Services, Ernst & Young LLP;Scott Bolick, Vice President Sustainability, SAP

2:40 PM - 3:40 PM

Making a Mesh of Your Company


The Mesh is a fundamental shift in how we relate to the physical things in our businesses and lives, a timely invitation to explore and re-examine product design, business models, distribution strategies, partnerships and products life-cycle. Hear real life examples of 'pure' Mesh companies as well as those testing Mesh offerings (such as: Intuit, Pepsi, Coca Cola, Steelcase and Nike). We will engage in a dynamic discussion of innovative go-to-market strategies as well as the impact and advantage of harnessing social networks and tools. Participants will leave thinking about ways to define and test the power of access based offerings for their businesses and teams.

Faculty: Lisa Gansky, Author & Entrepreneur

3:40 PM - 4:10 PM

Networking Break


4:10 PM - 5:00 PM

GreenBiz Guru Sessions


Small-group consultative sessions with experts, with advance sign-up.

5:00 PM - 6:00 PM

Evening Reception



Thursday, February 3, 2011*

8:30 AM - 9:00 AM

Registration Open - Light Breakfast & Networking


9:00 AM - 9:15 AM

Day Two Welcome


Presented by: Joel Makower, Chairman & Executive Editor, GreenBiz Group

9:15 AM - 9:45 AM

Keynote Interview: Don R. Knauss, CEO, Clorox


The Clorox Company has entered the green marketplace, first with its Green Works line, then with its acquisition of Burt's Bees. Today, says Knauss, the company sees sustainability as core to its strategy -- from how it makes products, to greening its own operations, to how it engages employees.

In conversation with: Eric Olson, Senior Vice President, Advisory Services, BSR

9:45 AM - 10:00 AM

One Great Idea: Adobe and the Power of Youth Voices


Adobe Youth Voices, a global philanthropic program, is engaging 12-18 year-olds in more than 40 countries to create media for social change. Learn how companies can engage with, and be inspired by, youth voice.

Presented by: Michelle Mann, Director, Corporate Social Responsibility, Adobe; Executive Director, Adobe Foundation

10:00 AM - 10:15 AM

One Great Idea: How the Cloud Changes Everything


How cloud computing is revolutionizing companies' ability to manage and visualize information about climate and other environmental issues.

Presented by: Rob Bernard, Chief Environmental Strategist, Microsoft

10:15 AM - 10:45 AM

Keynote Interview: Paul Anastas, Assistant Administrator, U.S. EPA


In conversation with: Joel Makower, Chairman & Executive Editor, GreenBiz Group

10:45 AM - 11:15 AM

Networking Break


11:15 AM - 11:30 PM

One Great Idea: Transforming an Industry without Pulling Teeth


How one woman’s passion to transform an entrenched industry has brought together patients, practitioners and products purveyors to make dentistry’s future green. And why this is something we can all smile about.

Presented by: Ina Pockrass, Co-Founder Eco-Dentistry Association

11:30 AM - 12:00 PM

In Conversation: The Role of Venture Capital in Corporate Sustainability


A leading venture capitalist discusses new sustainability business models with the leaders of two of his fund's portfolio companies, Novomer and RecycleBank, and the interplay between VCs, startups, and large corporations.

Presented by: Andrew Williamson, Director, Physic Ventures
In conversation with: Jim Mahoney, CEO, Novomer; Samantha Skey, Chief Revenue Officer, RecycleBank

12:00 PM - 1:30 PM

Food For Thought Lunches


Choose your table by topic

AFTERNOON WORKSHOPS

1:30 PM - 2:30 PM

Jumpstarting Your Triple Bottom Line Green Enterprise


A startup company's sustainability strategy must be an integral part of its overall corporate strategy in order to get funding and investment. Yet, many of these companies concentrate on technological requirements instead of developing the structure and process needed to build a triple bottom line business plan, which has become critical to investors, shareholders, and consumers. This interactive workshop will provide both cleantech entrepreneurs and big business intrapreneurs a design template for intentionally designing sustainability into the business plan with a goal of long-term value creation. In association with Clean Tech Open.

Faculty: Nancy Fell, Sustainability Chair, Clean Tech Open; Sue Kunz, CEO, BioVantage

1:30 PM - 2:30 PM

The Eco index: Collaboration Toward Product Sustainability


What happens when companies that are typically competitors join forces to create and implement industry standard tools toward more sustainable products? The Outdoor Industry Association Eco Working Group and the European Outdoor Group Sustainability Working Group, together a consortium of approximately 200 outdoor brands, retailers, and suppliers demonstrating unprecedented collaboration and transparency, have developed the Eco Index: a tool to benchmark and measure the environmental impact of apparel, footwear and gear products throughout the supply chain. In this session, leaders of this group will highlight the key partnerships within the outdoor industry and beyond that have helped the Eco Index gain traction worldwide as a leading body of thought in product-level sustainability assessment and improvement. In association with Outdoor Industry Association.

Faculty: Colleen Kohlsaat, Director,Global Environmental Sustainability Team, Levi Strauss & Co

1:30 PM - 2:30 PM

Social Media for Sustainability


The days when companies could tell their own stories are over. Thanks to social media, stories are being told by customers, suppliers, activists and others. This workshop will provide an insider's view of sustainability and social media. You'll share your own stories too - after all, it's a conversation.

Faculty: Nicholas Aster, Founder and Publisher, Triple Pundit; Amy Skoczlas-Cole, Head of Environment and Director of Green Team, eBay

1:30 PM - 2:30 PM

Inventing the Chief Sustainability Officer Role


Many sustainability leaders have created their jobs from scratch, defining their role to meet the growing needs of their company. Tod Arbogast, Vice President, Sustainability & Corporate Responsibility, Avon Cosmetics, Vice President, Sustainability and Corporate Responsibility for Avon Products, Inc. has created his job more than once. He will discuss how his current role was created and what it looks like going forward. Topics include organizational focus and modeling priorities, creating an aspirational vision to guide strategy, and building a road map for the future.

Faculty: Tod Arbogast, Vice President, Sustainability & Corporate Responsibility, Avon Cosmetics

2:30 PM - 2:45 PM

Networking Break


2:45 PM - 3:45 PM

Engaging Employees Through Behavior-Based Sustainability


Behavior Based Sustainability builds upon the lessons learned from Behavior Based Safety and other effective employee engagement programs. BBS provides "stickiness," engaging employees by inviting a personal connection to sustainable values, motivating by building on what employees care about, inspiring a commitment to action and driving participation. Catherine Greener will describe how BBS supports a corporate sustainability strategy and allows for deep employee engagement and behavior change throughout all levels of the organization.

Faculty: Catherine Greener, CEO, Cleargreen Advisors

2:45 PM - 3:45 PM

Building a Sustainable Economy through Public Policy


The first step in taking a comprehensive approach to building a vibrant and sustainable economy is to demystify the policy process. This session will highlight the major players in D.C. and the leverage that sustainably oriented companies can bring to that process. Attendees will have a far clearer sense of how they can engage, who to partner and ally themselves with and how to take advantage of political opportunities to make one's case. In association with American Sustainable Business Council.

Faculty: David Brodwin, Communications Director, American Sustainable Business Council; Holly Kaufman, CEO, Environment & Enterprise Strategies; Vince Siciliano, President & CEO, New Resource Bank

2:45 PM - 3:45 PM

An Insider's Guide to ULE880 Sustainability Standard


ULE 880 is a company-level sustainability standard developed by Underwriters Laboratories and GreenBiz Group that will establish a consistent, measureable metric for “sustainable business.” Learn about the standard, how it is being implemented, and what companies should be doing now to participate or prepare for its upcoming launch. In association with UL Environment.

Faculty: Rory Bakke, Director of Sustainability, GreenBiz Group

3:45 PM - 5:00 PM

Closing Reception



*Working agenda, subject to change. New speakers still being added.


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State of Green Business Forum