Although there is a veritable flood of eco-labels on the global market -- 426 and counting -- leading companies have created at least four ways to use eco-labels to boost their brands, sales and......

The writer and marketing consultant shares his take on the evolution of sustainability, navigating the new economy, and what companies need to pay attention to – and let go of – to......

The world's second largest sports brand has been working on a cross-industry partnership to phase out hazardous chemicals in its supply chain, in response to a challenge from Greenpeace....

Creating a brand often gets lost in the frenzy of launching a new product. Too often, brand is left on the back burner. Or you make do with a quickie logo and a spec sheet. This is a false economy......

With the winter holidays come major meals events and mountains of dishes. For the eco-conscious, the issue about the greenest way to get them clean becomes murky when earth-friendly soaps aren't......

This week I’m fortunate enough to be at the Sustainable Brands conference in Monterey, Calif. This is my second year, and it’s proven once again why it’s my favorite conference......

This report from EcoAlign's EcoPinion series of surveys explores how the Energy Star label is fading in its impact, and suggests ways that Energy Star -- or any green brand -- can help strengthen......

The sustainability of food hasn't traditionally been much of a mainstream consumer issue, but the practices of Big Food have come under attack by activists, and companies are learning that......

A study of 600 of the United Kingdom's biggest brands found that only 121 companies are reducing emissions and have set sufficient goals to meet the government's climate goals by 2020....