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Green marketing presents unique challenges, not the least of which is the lack of standards for determining what it means to be a green product -- or a green company. Along with the rise of green consumers, we see the rise of ecolabeling, green advertising and the importance of environmental reporting. That creates the opportunity for just about anything to be marketed as green, from simple packaging changes to products and services that radically reduce materials, energy, and waste. In this section GreenBiz looks at how companies are succeeding in conveying "green" as a component of their value proposition.
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The founder and principal of the upcoming BusinessClimate sustainability event discusses how sustainability is moving from the realm of CSR to competitiveness to national security, but how more evolution is needed to make it mainstream.
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With sustainable communications sitting high up on the business agenda, execs face a new dilemma: How to get the message across to an audience that's disillusioned by green marketing campaigns......
In the information war on climate change, stealing the opposition's documents is not a way to achieve change, but stealing the methods from skeptics' playbooks might make a difference.
Even when corporate sustainability practictioners adopt business speak -- think of terms like "triple-bottom line" -- it can come across as fuzzy. Perhaps it's time to go back......
Surveys conducted around the globe suggest that the public is largely unimpressed by corporations' sustainability efforts. Here are three reasons why, and what companies can do to change the...
Although you've built a policy team with deep business smarts and innovation savvy, you're still going to have the right marketing strategy to make an impact with policymakers.
How do teams in the NFL, MLB, NBA and NHL stack up in their sustainability efforts? Maybe better than you'd expect, but they're still mostly out in left field.
Measuring and communicating the carbon footprint of consumer goods is a resource-intensive effort that may be doomed to fail. But lean manufacturing process, already widely adopted and respected,...
The publication of internal documents -- which may or may not be faked -- from a think-tank that challenges the consensus on climate change reveals a great deal about the toxic debate over climate...
Revelations about donations from sustainability-minded companies to a conservative think-tank that is driving the climate skepticism debate is causing headaches in boardrooms, and may result in......
A project aimed at making customers' utility data more easily accessible and understandable has already been embraced by a few leading utilities, and developers like Tendril and Opower are......
The case of a 100 percent post-consumer recycled content toilet paper illustrates why a shift toward sustainability will have to come from the top down, not the bottom up....
Innovations -- even ones leading to the most sustainable products of their fields, like Cascades' new Moka recycled TP -- sometimes fail not because of any inherent fault of their own, but...
After 10 months as the leader of the group, Nixon is moving on, while the Consortium leans on McKinsey and its board to move the organization forward.
Perhaps the best trend in sustainable business is how major green milestones -- ranging from LEED Platinum buildings to zero-waste facilities -- have become so commonplace as to be not "news...
The supermarket is 'reviewing options' about its use of Carbon Trust carbon labeling following a disappointing take-up of carbon labelling by other retailers.
Event organizers can now report on sustainability issues like impacts on communities, natural environments, and local and global economies, a move that aims to speed adoption of green meetings,...
Brent Schulkin, the CEO of the startup that aims to harness individuals into a force for good, talks about the power of consumer action and why the stick isn't as effective as the carrot for......
As part of our ongoing look at 2012 sustainability trends, we examine the trend of gamification for good. Will it work to move the sustainability needle forward, or will we be saying "Game...
The CEO of the "gaming for good" site talks about the rapid growth of the world's largest consumer-facing sustainability platform, getting businesses to see the value in recycling,...
A company whose products and business model are based on non-traditional thinking requires an equally non-traditional marketing strategy. Organic Valley's Theresa Marquez tells the GreenBiz......
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Zipcar's co-founder and former CEO discusses how sharing taps into excess capacity in......
Insights from the world's biggest companies on how to capitalize on the connected......- An Internet-enabled vehicle that combines the efficiency and freedom of a motorcycle with......
- The role of information as a tool for market transformation in the buildings sector, how......
Professional Services Directory
Find great professional service providers who specialize in green business. GreenBiz.com's Professional Services Directory lists great resources in sustainability strategies, energy efficiency, marketing, supply chain, recruiting and HR, and many more.
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ADEPT Airmotive used Autodesk® Inventor® to develop a lighter, more fuel-efficient general aviation engine. Click here to learn more.
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