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Green marketing presents unique challenges, not the least of which is the lack of standards for determining what it means to be a green product -- or a green company. Along with the rise of green consumers, we see the rise of ecolabeling, green advertising and the importance of environmental reporting. That creates the opportunity for just about anything to be marketed as green, from simple packaging changes to products and services that radically reduce materials, energy, and waste. In this section GreenBiz looks at how companies are succeeding in conveying "green" as a component of their value proposition.
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Innovations -- even ones leading to the most sustainable products of their fields, like Cascades' new Moka recycled TP -- sometimes fail not because of any inherent fault of their own, but because they're launched at the wrong time.
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Innovations -- even ones leading to the most sustainable products of their fields, like Cascades' new Moka recycled TP -- sometimes fail not because of any inherent fault of their own, but...
After 10 months as the leader of the group, Nixon is moving on, while the Consortium leans on McKinsey and its board to move the organization forward.
Perhaps the best trend in sustainable business is how major green milestones -- ranging from LEED Platinum buildings to zero-waste facilities -- have become so commonplace as to be not "news...
The supermarket is 'reviewing options' about its use of Carbon Trust carbon labeling following a disappointing take-up of carbon labelling by other retailers.
Event organizers can now report on sustainability issues like impacts on communities, natural environments, and local and global economies, a move that aims to speed adoption of green meetings,...
Brent Schulkin, the CEO of the startup that aims to harness individuals into a force for good, talks about the power of consumer action and why the stick isn't as effective as the carrot for......
As part of our ongoing look at 2012 sustainability trends, we examine the trend of gamification for good. Will it work to move the sustainability needle forward, or will we be saying "Game...
The CEO of the "gaming for good" site talks about the rapid growth of the world's largest consumer-facing sustainability platform, getting businesses to see the value in recycling,...
A company whose products and business model are based on non-traditional thinking requires an equally non-traditional marketing strategy. Organic Valley's Theresa Marquez tells the GreenBiz......
The second in our series of the 10 biggest trends in corporate sustainability in 2012 looks at the many ways, subtle and not-so-subtle, that companies are working to create business value while...
Recyclebank will be using Badgeville's gamification platform to increase engagement with members who are rewarded for green behavior. ...
In recent years, companies' partnerships with their many stakeholders -- particularly nonprofit groups -- have gone from a model of 'thoughtful consideration' to active partnerships....
By replacing their internal-combustion 'fingerprints' with electric or hybrid drivetrains built in partnership with other companies, some worry that automakers will lose their unique...
Other companies talk about their environmental footprint. At Molson Coors, the sustainability message is conveyed by a "beer print" -- the positive and negative impacts the company can......
The Brazilian Stock Exchange is part of a growing number of exchanges to recommend or require public companies to report on environmental, social, and corporate governance issues....
Catching the interest of a reporter or blogger may take a willingness to share more than what's between the covers of your sustainability report. Here are three things to consider....
2012 is not going to be easy. But these apps will help you navigate the likely turbulence of the next 12 months....
Social networks are changing how companies interact with their stakeholders, of course, but even more important is how they're changing the ways we share facts and opinions about corporate......
Simon Mainwaring, the former advertising exec, is looking to move past cause marketing to something called 'contributory consumption.'...
There's good reason why water is a better vehicle for communicating climate change.
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Featured Resources
The apparel company's groundbreaking report offers a roadmap on assessing the eco-...- The latest edition of the ranking of IT companies' efforts to reduce their own energy......
San Francisco Mayor Ed Lee opens the 2012 GreenBiz Forum by talking about how the city is......- Matt Rogers, Founder and Vice President of Engineering at Nest Labs tells how his......
Professional Services Directory
Find great professional service providers who specialize in green business. GreenBiz.com's Professional Services Directory lists great resources in sustainability strategies, energy efficiency, marketing, supply chain, recruiting and HR, and many more.
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ADEPT Airmotive used Autodesk® Inventor® to develop a lighter, more fuel-efficient general aviation engine. Click here to learn more.
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