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Public relations plays an important role in the greening of business. Not only is it used in a reactive way to address issues that might arise from a company's operations, but PR can be used to proactively motivate customers and employees. In the world of environmental sustainability, companies and NGOs alike have used PR campaigns to successfully promote environmentally responsible practices and activities. In this section we cover the ways that public relations are used as a force for environmental good.
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A new series of articles in Grist drags Walmart over the coals for not being as sustainable as it could be. While the author raises valid points about Walmart's level of action, there is more to the story....
Latest News
A new series of articles in Grist drags Walmart over the coals for not being as sustainable as it could be. While the author raises valid points about Walmart's level of action, there is more to......
The first class of 14 companies have signed up for the new WindMade label, making a big bet that shoppers will seek out products made in factories powered by wind energy....
Americans waste a shocking 40 percent of the food they buy, and as much of half of that can be attributed to the "best before" labels on food.
The third annual Newsweek green rankings, released last month, are beginning to have a big impact on corporate behavior and disclosure. And yet, Newsweek -- and just about every other green......
A new GreenBiz survey found some consensus in how companies refer to their environmental activities.
A review of the BBC's science coverage -- and 'false balance' therein -- as well as an up-close look at cow manure are among the items on our radar this morning....
As more utility companies rely on services beyond simply delivering electrons to attract new customers, it is going to be critical for them to make sure their customers are much more than simply......
The fact that consumers ranked Seventh Gen and Whole Foods alongside Trader Joe's and Disney on sustainability -- while shunning Walmart -- underscores the idea that they don't have a clue about......
Alhough no CSR report is going to be as engaging as, say, "Where the Wild Things Are," there is no reason they can't be compelling by telling the stories of how sustainability happens at......
In response to my friend Joel Makower's recent article on the death of green marketing, I'd like to say: You're missing the point....
Bad timing takes on a whole new meaning as Transocean touts its safety record -- despite the deaths of 11 workers -- and BP seeks new Gulf oil drilling leases just ahead of the one-year......
From Hilton Hotels to Dow Chemical, and at levels large and small, a number of companies today highlighted the steps they -- and the world -- need to take to maintain sustainable water supplies.......
A business that engages and communicates effectively with its stakeholders might be better prepared for climate change, and will certainly be better prepared to take advantage of the new......
Nonprofits, electric utilities, the government and researchers are all trying to make Black Friday shopping sprees as environmentally friendly as possible -- if that's not an oxymoron in the......
In joining two industry energy-efficiency associations and launching a green-centric page on its website, the social network is promoting green behaviors both within the company and throughout its......
This third report from TerraChoice finds that, while there has been some improvement since last year, 95 percent of consumer products making green claims are still guilty of at least one of seven......
Having a concrete environmental mission is much easier to use in corporate marketing efforts and can lead to a much higher ROI than vague environmental initiatives do. ...
There are signs that the world is seeing BP's disaster as a first glimpse into the future of corporate governance, leading to the creation of a new kind of corporate oversight from citizens....
The spiraling disaster now underway in the Gulf of Mexico might literally never have happened if British Petroleum had made a deep commitment to changing more than its logo....
What do underwear, jewelry, prescription drugs and something called a PoopBag have to do with Earth Day? Your guess is as good as ours....
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Featured Resources
The apparel company's groundbreaking report offers a roadmap on assessing the eco-...- The latest edition of the ranking of IT companies' efforts to reduce their own energy......
San Francisco Mayor Ed Lee opens the 2012 GreenBiz Forum by talking about how the city is......- Matt Rogers, Founder and Vice President of Engineering at Nest Labs tells how his......
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Find great professional service providers who specialize in green business. GreenBiz.com's Professional Services Directory lists great resources in sustainability strategies, energy efficiency, marketing, supply chain, recruiting and HR, and many more.
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