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The Global Reporting Initiative has recently come out with comprehensive guidelines on sustainability in the media industry, but will major media companies adopt key measures?
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Interbrand's just-released ranking of green companies highlights the gap that can occur between environmental performance and customers' perception of that performance. What are the implications......
Top scorer Toyota enjoyed positive public perception of its green credentials, largely due to the Prius, but the company has also worked to make its operations more environmentally friendly.......
The most popular booth at a recent farmer's market, selling just one product that customer's can't try before they buy, is an unlikely place to find useful insights into how to successfully market......
What effect does a campaign like Greenpeace's "Dirty Laundry" effort have on the companies targeted and their suppliers?...
A kid called David with a $600 laptop can now bring down a six-million-dollar ad campaign by big brand called Goliath. Here's how some companies are successfully navigating the new world of......
From grown-at-home jobs to food safety, shoppers are keen on domestically produced goods. So if your products are made in the USA, you should let that flag fly....
Green marketing -- as it's been practiced -- is over. It needs to instead grow a sense of humor and be expressed in all of its market-changing glory. ...
Clorox has just offered a sneak peek at a new mobile app designed to showcase the ingredients of its cleaning products, while the EPA is urging software developers to harness the agency's......
Green marketing isn't over, and certainly doesn't need a funeral. But companies that market green products need to stay on top of the latest trends, and here are four tips that can help....
Companies face a barrage of bad publicity if their lobbying or trade association memberships run counter to their publicly stated sustainability goals or value....
Want to sell more green products? Be creative and bring prices down....
The brand of sustainability is broken. But if we add "innovation," we'll get consumer buy-in while ditching the political baggage that can accompany "green."...
When Americans were asked if they thought green was more masculine or feminine, they clearly said it's feminine....
What do consumers say they do, and what do they actually do, when it comes to living sustainably? ...
At Fortune's Brainstorm Green conference, a panel discussion evaluated the poor state of green consumerism in America....
The media company has partnered with Etsy on a competition urging people to create handcrafted items from repurposed materials, with celebrity judges deciding and announcing the winners during NBC......
A recent effort to clear up a misconception that led to a letter-writing campaign against Domtar showed the power of communication, responsiveness and transparency toward stakeholders....
The Gulf oil spill is front and center throughout the report, but achievements and future sustainability goals are nearly absent....
Procter & Gamble's Pampers and Kimberly-Clark's Huggies still dominate the diaper biz, but gDiapers has been growing by 50 percent a year (including during the recession), it's making money......
A marketing war that has raged for several years between the makers of wood pallets and plastic pallets hit a new crescendo last month, when an outgoing U.S. Senator stepped in on behalf of the......
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Professional Services Directory
Find great professional service providers who specialize in green business. GreenBiz.com's Professional Services Directory lists great resources in sustainability strategies, energy efficiency, marketing, supply chain, recruiting and HR, and many more.
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