No matter what your business does, there is a way to collaborate with startups, cities and people. Here's Jeremiah Owyang's vision.
Companies shift greener despite low consumer demand.
Consumers think about sustainable companies and their products through multiple lenses. Do you?
This myth-busting analysis of millennial attitudes and behaviors may shock you. Smart marketers should take heed.
These financial realists avoid excess and debt -- and don't mind buying used or sharing instead of buying new.
Why aren't consumers more aware of sustainability efforts ramping up at companies around the world?
Even if we're hard-wired to degrade the planet, smart marketing can make the masses see the light.
EMFs, GMOs, VOCs – and whatever happened to radon? Years of membership in the Fear of the Month Club have trained consumers to worry for a while, then lose interest.
Prices have fallen by almost 20 percent year on year as electric vehicle market becomes more competitive, analysts say.
Wealthy buyers snap up the latest batch of super-expensive, ultra-exclusive hybrids from the likes of Ferrari, Porsche, BMW and Land Rover.
A recent summit of Big Food offered a full plate of compelling issues and interests.
Smart grid advancements have tended to benefit utilities more than consumers, and market-based obstacles remain in the way.
Few people are racing to renewables, but you can count on deal seekers and three other types.
It's not about shopping. It's about buying into a new reality.
Want solar on my roof? Go ahead and pay me for it. Seriously. Here's how.
A new app shows consumers whether a company’s philanthropic allegiances match their own.
It’s going to take innovation and risk-taking by utilities to engage customers in saving energy.
It's a chicken-and-egg dilemma. Consumers say there aren't enough green products, but companies don't see enough demand to produce more.
When consumers enter the dressing room, will a company's social and environmental track record determine their choice of jeans?
When it comes to making environmental decisions, consumers are dazed and confused. Who's to blame? Companies, of course.