All Content Tagged: Consumer Trends
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When it comes to making environmental decisions, consumers are dazed and confused. Who's to blame? Companies, of course.
Latest News
Why CSR professionals need to pay attention to the demographic trends highlighted by the 2012 U.S. presidential election.
It’s time for a new approach that incorporates changing attitudes towards car ownership.
The greater good is a worthy motivator for action, but it’s not effective. Learn other methods that work far better.
Forecasts and predictions come along with the new year. Here's a take on how green policy and markets may perform in the next 12 months.
Research shows transparency pays -- maybe that's why more than half of Fortune 500 companies are reporting on environmental, social and governance issues.
Companies that aren't speaking to Latinos with their sustainability messaging are not being heard by the fastest-growing demographic in the nation.
Environmental groups and large companies -- such as McDonald’s and Walmart -- are collaborating to improve the way beef is produced.
The President's re-election campaign used the power of microtargeting to influence voters -- an approach green marketers can mimic to drive adoption of green products.
Forget the oil companies, or the government. It's the utilities that are stiffling energy efficiency.
A former Walmart exec hooks up with a longtime activist and entrepreneur. Can their startup make reusing seem cool?
If the company's partnership with a tiny biotech upstart delivers on its promises, it could start sourcing and processing the material at commercial scale in the southeastern U.S.
Ford is a sustainability leader in the auto industry -- but it can only do so much about climate change.
U.S. businesses have big opportunities in home lighting and heating, where CFLs, LEDs and heating oil-to-natural gas conversions are poised for growth.
Here are five reasons why adopting this strategy gives your company a competitive advantage.
It's an unprecedented opportunity.What issues would you choose? What messages would you impart? How would you leverage the opportunity to affect behavior change at scale?
What products really bring us closer to sustainability?
Can companies help change public perception on climate change enough to create a political shift? It may be our only chance.
By seeing reality as opportunity, the business world can address both fronts simultaneously.
Meeting consumer demands presents not only a business imperative but also an opportunity for sustainability to be more fully integrated into the business model.
The natural gas bonanza has had an effect on energy efficiency, but not in the way you might think.
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