All Content Tagged: Green Marketing
News
Just about every corporate sustainability pro is tweeting these days. We've done some analysis of who's actually getting their message across.
Latest News
How one company's EV charging sites are giving a jolt to the clean-driving infrastructure.
The relationship between business and nonprofits has evolved dramatically as the two sides found ways to develop mutually beneficial efforts, and -- more recently -- collaborative partnerships.
According to three Penn State University researchers, green marketing over the past 30 years has risen and fallen in lockstep with economic growth.
Satisfying consumer demand is not the only reason to embark on a green marketing initiative. In his book, Johnson & Johnson’s Al Iannuzzi identifies other compelling drivers for...
Conscious consumers can reward companies that are responsible and punish those that are not. Here are three examples of how this has changed corporate behavior.
With more than 400 green certification programs to choose from, sustainability managers should consider 5 tips from experts as they shape their strategy.
In a landscape crowded with sustainability labels, Good Housekeeping's century-long history of certifying products helped lure corporate customers to apply for its new Green Seal.
A tube of toothpaste squeezes out gobs of good info.
Interbrand report aims to identify gap between companies'...
Even as believers in sustainability reporting cheered the U.K.'s announcement last week that the biggest corporations would be required to report carbon emissions, skeptics sounded the alarm.
A new EPA online map will help companies that produce organic waste link up with firms that can convert the waste into sustainable energy.
Frustrated by slow uptake of digital billing, the telecom giant has just launched a reusable envelope for paper bills, a move that will save 400 tons of paper and more than 10 million gallons of...
Certain human behaviors today reflect hardwired traits that helped our ancestors and their kin over time, some of which work against environmental interests. But a little rewiring by marketers can...
Getting a business green-certified can be resource-intensive, so business owners and sustainability executives should make sure the eco label they're pursuing is the best fit.
TerraCycle says it can make an impact against the ever-growing mountain of cigarette butts. While the campaign has gotten approval from tobacco manufacturers, there are doubts about whether it...
Recently announced corporate sustainability awards and rankings in the UK and US honor concrete results rather than blue-sky proposals.
Wonder why your press releases get ignored? Follow these tips to capture the interest of green bloggers.
Virgin teams up with Strauss to sell home water-purification systems in the U.K. Can it tap into the flood of demand for consumer water purification?
The recently announced planned ban on plastic shopping bags in L.A. is creating a ripple effect across the manufacturing and retail industries.
The EDF Climate Corps started five years ago as a good idea, and now has fellows working in scores of corporations.
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Featured Resources
The sixth annual edition includes data on 1,600 companies worldwide, as well as on the U....- GreenBiz looks at the salary, role, challenges, and trends of corporate sustainability...
- How technology convergence is rapidly affecting buildings, campuses, neighborhoods and...
- Insights from the world's biggest companies on how to capitalize on the connected...
Find great consultants specializing in sustainability. GreenBiz.com's Sustainability Consultants Directory lists great resources in sustainability strategies, energy efficiency, marketing, supply chain, recruiting and HR, and many more.
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