Strategies on how to apply green marketing to four different types of consumers.
With more than 400 green certification programs to choose from, sustainability managers should consider 5 tips from experts as they shape their strategy.
In a landscape crowded with sustainability labels, Good Housekeeping's century-long history of certifying products helped lure corporate customers to apply for its new Green Seal.
Activists are staging protests against what they say is an attempt by the corporate giants to use sponsorship deals at the Olympics to "greenwash" their reputations.
Getting a business green-certified can be resource-intensive, so business owners and sustainability executives should make sure the eco label they're pursuing is the best fit.
The recently announced planned ban on plastic shopping bags in L.A. is creating a ripple effect across the manufacturing and retail industries.
The Global Reporting Initiative has recently come out with comprehensive guidelines on sustainability in the media industry, but will major media companies adopt key measures?
While corporations pour millions of dollars into sustainability policies and initiatives, consumers remain skeptical.
Badgeville just released new tools to made it easier for companies to use online games to influence customer behavior and increase brand loyalty. Here's what games can do for sustainability....
Nike’s new sustainability report highlights how the sporting goods giant is pushing innovation in both its products and supply chain.
Dow Chemical faces an uphill battle to convince consumers that its latest agriculture project is eco-friendly. But the company's past history, the role of herbicides in farming and strong...
A paper recently published in the Journal of Marketing explores the psychology behind the emotional link between consumers and brands. Here's how green brands can use this knowledge...
Our survey of corporations confirms that many have planned Earth Day activities to grow employee engagement on sustainability. Here's what's happening April 22.
Earth Day traditionally brings piles of sustainability announcements from companies, but experts say big news can get lost in the crowd.
Companies can strengthen their sustainability efforts using one simple tool: video.
Consumers say they want green products, but sales of cleaner cars and household products remain small. Companies such as GoodGuide hope to help consumers make a bigger difference.
The CEO of an Australian firm specializing in cleaner fossil fuel production talks about how and why widespread greenwashing among energy firms is hurting the industry and the environment.
In advance of his new film with Universal Pictures, The Lorax is promoting environmentally friendly sponsors such as HP, Seventh Generation and Whole Foods. He's also advertising a Mazda SUV...
A company whose products and business model are based on non-traditional thinking requires an equally non-traditional marketing strategy. Organic Valley's Theresa Marquez tells the GreenBiz...
Social networks are changing how companies interact with their stakeholders, of course, but even more important is how they're changing the ways we share facts and opinions about corporate...