All Content Tagged: Marketing
Making a green product or service is one thing. Getting people to buy it is another. That requires marketing, an age-old activity that is equal parts art and science. As more companies -- and their advertising, marketing, and public relations partners -- engage in green marketing, and as public awareness and concern over environmental issues rises, the challenges of green marketers will become increasingly vexing and complex.
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Top brands showcase the five ways to effectively craft branding messages about transparency.
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Dow Chemical faces an uphill battle to convince consumers that its latest agriculture project is eco-friendly. But the company's past history, the role of herbicides in farming and strong...
A paper recently published in the Journal of Marketing explores the psychology behind the emotional link between consumers and brands. Here's how green brands can use this knowledge...
Our survey of corporations confirms that many have planned Earth Day activities to grow employee engagement on sustainability. Here's what's happening April 22.
Earth Day traditionally brings piles of sustainability announcements from companies, but experts say big news can get lost in the crowd.
Companies can strengthen their sustainability efforts using one simple tool: video.
Consumers say they want green products, but sales of cleaner cars and household products remain small. Companies such as GoodGuide hope to help consumers make a bigger difference.
The CEO of an Australian firm specializing in cleaner fossil fuel production talks about how and why widespread greenwashing among energy firms is hurting the industry and the environment.
In advance of his new film with Universal Pictures, The Lorax is promoting environmentally friendly sponsors such as HP, Seventh Generation and Whole Foods. He's also advertising a Mazda SUV...
A company whose products and business model are based on non-traditional thinking requires an equally non-traditional marketing strategy. Organic Valley's Theresa Marquez tells the GreenBiz...
Social networks are changing how companies interact with their stakeholders, of course, but even more important is how they're changing the ways we share facts and opinions about corporate...
Although the outlook on most environmental issues is pretty bleak, taking stock of the progress made in the relatively short timeframe of the last two decades, it really does appear that we've...
The outdoor retailer used a full-page ad in the New York Times this last weekend to offer a few wise words about sustainable consumption.
The first class of 14 companies have signed up for the new WindMade label, making a big bet that shoppers will seek out products made in factories powered by wind energy.
We've always looked at the problem of sustainable consumption as needing to convince individuals to buy less. But the real challenge may be in convincing companies to sell less -- and to make what...
The 20th anniversary of one of the first large-scale studies on the green consumer shows how far we've come -- and how very much further we have to go.
Everyone's talking about the power of social networking as a sustainability communications strategy, but very few are doing it well. Once you're walking the walk, here are six steps to get you...
The writer and marketing consultant shares his take on the evolution of sustainability, navigating the new economy, and what companies need to pay attention to – and let go of – to...
The third annual Newsweek green rankings, released last month, are beginning to have a big impact on corporate behavior and disclosure. And yet, Newsweek -- and just about every other green...
Portland, Oregon's Bamboo Sushi is powered by wind energy, Marine Stewardship Council-certified, and is singlehandedly proving that sustainable sushi doesn't have to be an oxymoron.
The group's Sustainable Packaging Coalition is launching a pilot project -- with big-name retail backers -- to develop and test a standardized recycling label for all types of packaging that will...
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The sixth annual edition includes data on 1,600 companies worldwide, as well as on the U....- GreenBiz looks at the salary, role, challenges, and trends of corporate sustainability...
- How technology convergence is rapidly affecting buildings, campuses, neighborhoods and...
- Insights from the world's biggest companies on how to capitalize on the connected...
Find great consultants specializing in sustainability. GreenBiz.com's Sustainability Consultants Directory lists great resources in sustainability strategies, energy efficiency, marketing, supply chain, recruiting and HR, and many more.
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