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Public relations plays an important role in the greening of business. Not only is it used in a reactive way to address issues that might arise from a company's operations, but PR can be used to proactively motivate customers and employees. In the world of environmental sustainability, companies and NGOs alike have used PR campaigns to successfully promote environmentally responsible practices and activities. In this section we cover the ways that public relations are used as a force for environmental good.
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While corporations pour millions of dollars into sustainability policies and initiatives, consumers remain skeptical.
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In joining two industry energy-efficiency associations and launching a green-centric page on its website, the social network is promoting green behaviors both within the company and throughout its......
This third report from TerraChoice finds that, while there has been some improvement since last year, 95 percent of consumer products making green claims are still guilty of at least one of seven......
Having a concrete environmental mission is much easier to use in corporate marketing efforts and can lead to a much higher ROI than vague environmental initiatives do. ...
There are signs that the world is seeing BP's disaster as a first glimpse into the future of corporate governance, leading to the creation of a new kind of corporate oversight from citizens....
The spiraling disaster now underway in the Gulf of Mexico might literally never have happened if British Petroleum had made a deep commitment to changing more than its logo....
What do underwear, jewelry, prescription drugs and something called a PoopBag have to do with Earth Day? Your guess is as good as ours....
It's that time of year again, when a number of companies try to persuade us that, in honor of Earth Day, we can shop our way to a cleaner, greener planet....
Behind all those eco-friendly Earth Day ads you are no doubt inundated by these days lies a number of huge corporations that are doing next to nothing to actually walk their green talk....
If you ask consumers and business executives to name a green company, they're likely to come up with significantly different lists....
What does Toyota's travails mean to green marketing? That's a question that seems ripe these days, as the leading Japanese auto maker gets a comeuppance for its allegedly serious safety defects.......
By investing solely in firms that are top performers on social and environmental issues, and setting the bar very high for which companies make the cut, the "Natural Capitalism" author......
No matter how many environmental wins we achieve, the most important change possible is the one that is hardest for businesses and mainstream environmental groups to embrace: Consuming less is the......
One of the biggest challenges facing marketers is how to encourage shoppers to buy green products that don't have clear, immediate benefits to them -- in other words, how to get people to apply......
Is a green shopping ethic alive and well, or has "saving the earth" taken a backseat to "saving the day?"...
A panel discussion webcasted earlier today by GreenBiz.com explored the sticky situation that companies face when they're stuck between customers who want but don't understand green products, and......
(Episode 96): Aron Cramer, President and CEO of Business for Social Responsibility, offers a look at some of the issues that the forthcoming conference will address, from the ecological forces...
Company defections from the U.S. Chamber of Commerce over climate change issues have been at the top of the news lately, but from a market standpoint, each side in the debate has justifiable......
Stakeholder engagement is a critical, yet often overlooked aspect of sustainability efforts. Advice on forging stakeholder relationships and how to make the most of the social media were among the......
In another sign that the worm has turned on the bottled water industry, Mother Jones magazine has an in-depth look at the impacts of FIJI Water on the planet and the island nation itself....
A new report from BSR and Futerra lays out the four most common types of greenwash and helps companies avoid making those mistakes....
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Zipcar's co-founder and former CEO discusses how sharing taps into excess capacity in......
Insights from the world's biggest companies on how to capitalize on the connected......- An Internet-enabled vehicle that combines the efficiency and freedom of a motorcycle with......
- The role of information as a tool for market transformation in the buildings sector, how......
Professional Services Directory
Find great professional service providers who specialize in green business. GreenBiz.com's Professional Services Directory lists great resources in sustainability strategies, energy efficiency, marketing, supply chain, recruiting and HR, and many more.
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