All Content Tagged: PR
Public relations plays an important role in the greening of business. Not only is it used in a reactive way to address issues that might arise from a company's operations, but PR can be used to proactively motivate customers and employees. In the world of environmental sustainability, companies and NGOs alike have used PR campaigns to successfully promote environmentally responsible practices and activities. In this section we cover the ways that public relations are used as a force for environmental good.
News
Just about every corporate sustainability pro is tweeting these days. We've done some analysis of who's actually getting their message across.
Latest News
In response to my friend Joel Makower's recent article on the death of green marketing, I'd like to say: You're missing the point.
Bad timing takes on a whole new meaning as Transocean touts its safety record -- despite the deaths of 11 workers -- and BP seeks new Gulf oil drilling leases just ahead of the one-year...
From Hilton Hotels to Dow Chemical, and at levels large and small, a number of companies today highlighted the steps they -- and the world -- need to take to maintain sustainable water supplies....
A business that engages and communicates effectively with its stakeholders might be better prepared for climate change, and will certainly be better prepared to take advantage of the new...
Nonprofits, electric utilities, the government and researchers are all trying to make Black Friday shopping sprees as environmentally friendly as possible -- if that's not an oxymoron in the...
In joining two industry energy-efficiency associations and launching a green-centric page on its website, the social network is promoting green behaviors both within the company and throughout its...
This third report from TerraChoice finds that, while there has been some improvement since last year, 95 percent of consumer products making green claims are still guilty of at least one of seven...
Having a concrete environmental mission is much easier to use in corporate marketing efforts and can lead to a much higher ROI than vague environmental initiatives do.
There are signs that the world is seeing BP's disaster as a first glimpse into the future of corporate governance, leading to the creation of a new kind of corporate oversight from citizens.
The spiraling disaster now underway in the Gulf of Mexico might literally never have happened if British Petroleum had made a deep commitment to changing more than its logo.
What do underwear, jewelry, prescription drugs and something called a PoopBag have to do with Earth Day? Your guess is as good as ours.
It's that time of year again, when a number of companies try to persuade us that, in honor of Earth Day, we can shop our way to a cleaner, greener planet.
Behind all those eco-friendly Earth Day ads you are no doubt inundated by these days lies a number of huge corporations that are doing next to nothing to actually walk their green talk.
If you ask consumers and business executives to name a green company, they're likely to come up with significantly different lists.
What does Toyota's travails mean to green marketing? That's a question that seems ripe these days, as the leading Japanese auto maker gets a comeuppance for its allegedly serious safety defects....
By investing solely in firms that are top performers on social and environmental issues, and setting the bar very high for which companies make the cut, the "Natural Capitalism" author...
No matter how many environmental wins we achieve, the most important change possible is the one that is hardest for businesses and mainstream environmental groups to embrace: Consuming less is the...
One of the biggest challenges facing marketers is how to encourage shoppers to buy green products that don't have clear, immediate benefits to them -- in other words, how to get people to apply...
Is a green shopping ethic alive and well, or has "saving the earth" taken a backseat to "saving the day?"
A panel discussion webcasted earlier today by GreenBiz.com explored the sticky situation that companies face when they're stuck between customers who want but don't understand green products, and...
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Featured Resources
The sixth annual edition includes data on 1,600 companies worldwide, as well as on the U....- GreenBiz looks at the salary, role, challenges, and trends of corporate sustainability...
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Find great consultants specializing in sustainability. GreenBiz.com's Sustainability Consultants Directory lists great resources in sustainability strategies, energy efficiency, marketing, supply chain, recruiting and HR, and many more.
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