
Many people subscribe to the stereotype that being environmentally responsible carries a hefty price tag. A recent leap of faith into offering a new green packaging product, however, revealed that sustainable packaging doesn't always have to cost more.
Many in the business community reflect on the how the green economy will impact their industries with reactions reminiscent of the "Five Stages of Grief."
Manufacturers and their shareholders need to learn that moving to more sustainable packaging can and should be immensely profitable without an accompanying, unjustified price increase.