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BiographyKevin Moss
Kevin Moss has responsibility for implementation of BT's Corporate Social Responsibility (CSR) strategy for BT in North America. More information about the materiality process developed by BT, AccountAbility, and Lloyd's Register Quality Assurance is available at http://bt.com/betterworld.
Kevin's role covers a broad scope of sustainability issues including environment and climate change impact, community investment, business ethics and ethical supply chain management. Kevin’s interactions are equally divided between internal and external stakeholders. Sharing the company's CSR experience with customers and helping them understand how BT's products and services can help them meet their CSR objectives is a key component of his focus.
Blogs
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Cynics say that corporate sustainability strategies are all very well when times are good. But, they ask, how long will firms continue these policies now that the financial downturn affecting us all bites harder? Actually, it becomes more, not less important, argues Kevin Moss, head of corporate social responsibility at BT Americas.
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Most companies have spent the time and effort to determine what information is material to their shareholders. But as companies take steps to go green, redefining materiality to include other stakeholders' needs can boost performance, public perception and the bottom line.
