Ben Holland works extensively with cities, utilities, and industry stakeholders to identify solutions for the integration of vehicle electrification. He was previously at Rocky Mountain Institute, where he led Project Get Ready, an initiative focused on increasing electric vehicle adoption across a network of thirty cities.
Ben Holland is the program manager for Project Get Ready, a Rocky Mountain Institute initiative to accelerate electric vehicle integration and adoption.He helps to build external relations and raise awareness of RMI's work by writing about the institute's efforts in the transportation, electricity and building sectors. He is also the point person for handling all inquiries from the general public. Prior to joining RMI, Holland worked for a branding company in Richmond, Va., where he coordinated identity branding for one of the nation's leading health clubs. He also volunteered as a development assistant for Preservation Virginia, a nonprofit organization dedicated to preserving historic buildings throughout the state. Holland received a bachelor of arts degree in English from James Madison University.
There is much to learn from Toyota's grief. As automakers set out to release innovative vehicles, they will do well to remember the past few weeks. With consumer perception such a powerful force, stakeholders in the electric vehicle industry know they can ill afford such a crisis.