The Postcode Lottery was founded in 1989 to support charitable causes. Today, 2.5 million people in the Netherlands play every year, vying for hundreds of thousands of prizes each month. As they play, they’re supporting charitable causes: half the price of each ticket is distributed among 90 charitable organizations. Since the Postcode Lottery's founding, it has donated more than €4 billion to organizations working on behalf of humanity and the natural environment.
The numerous bodies receiving support annually include UNICEF, WWF, Amnesty International, Natuurmonumenten and Doctors Without Borders. Since 2005, the Postcode Lottery has also been operating in the United Kingdom and Sweden, where the People’s Postcode Lottery and Svenska PostkodLotteriet respectively raise funds for good causes. In the Netherlands, the Dutch Postcode Lottery works with the BankGiro Loterij and VriendenLoterij under the Goede Doelen Loterijen umbrella. Novamedia/Postcode Loterijen is the second-largest private charitable donor in the world.