In 2012, he was awarded the Hutchens Medal by the American Society for Quality, which cited “his ability to tell compelling stories that both inform and inspire business leaders toward profitable action.”
He also writes “Two Steps Forward” (readjoel.com), a popular blog on sustainable business, clean technology, and green marketing.
Joel has been a commentator on environmental topics for public radio's "Marketplace" and appears frequently in both broadcast and print media. He serves as a board member or adviser to both for-profit and nonprofit organizations and speaks to companies, industry groups, and business schools around the world.
The Associated Press has called him “The guru of green business practices.”
GreenBiz.com, which launched 10 years ago today, has come a long way since June 21, 2000, both the website and the world of green business, though for all of our success, we've only just begun to fulfill our promise.
For all the sound and fury over deceptive, disingenuous corporations seeking to falsely create a green image, that the biggest offenders of greenwash aren't companies. And they're not politicians, the mainstream media, green marketing firms, or environmental groups.