In 2012, he was awarded the Hutchens Medal by the American Society for Quality, which cited “his ability to tell compelling stories that both inform and inspire business leaders toward profitable action.”
He also writes “Two Steps Forward” (readjoel.com), a popular blog on sustainable business, clean technology, and green marketing.
Joel has been a commentator on environmental topics for public radio's "Marketplace" and appears frequently in both broadcast and print media. He serves as a board member or adviser to both for-profit and nonprofit organizations and speaks to companies, industry groups, and business schools around the world.
The Associated Press has called him “The guru of green business practices.”
It wasn't very long ago that "sustainable agriculture" was the solely domain of the natural foods industry, but 2010 saw all the big players -- including and especially Walmart -- sowing the seeds of a new kind of food revolution.
Environmental issues in developing economies have long been of concern to Western companies, but some issues -- from rare earth metals to palm oil -- are becoming more strategic to companies and countries alike.