Sam Mountford is the Global Insights Director at GlobeScan.
Sam Mountford leads GlobeScan’s Global Insights practice, directing the Radar Research Programme tracking business and society issues, and thought leadership studies for corporate and NGO clients. Currently on secondment, Sam is based in London and is a specialist on public policy and social issues trends.
The corporate world as a whole continues to suffer from a chronic trust deficit among its most important stakeholders. Is it possible for businesses to regain that trust, and what does it mean for sustainability if they can't?
Surveys conducted around the globe suggest that the public is largely unimpressed by corporations' sustainability efforts. Here are three reasons why, and what companies can do to change the conversation.