Participants will hear discussion on the findings of the report and how Brighter Planet implemented changes based on the report findings. Participants will learn:

  • How social media helps to inform companies by highlighting factors which contribute to successful programs
  • What social media is, how critical upper-level commitment is and how conversations and user-content generation rather than one-way monologue is critical to its success
  • How programs that encourage social media are twice as likely to be “very effective” and social media is the most effective way to communicate to employees
  • How employee engagement has a payback in retention and growth rates (programs directly relate to a company’s bottom line)
  • Social media allows for unobtrusive frequent communication and permits employees to self-organize around the issue at hand (for example, green teams)