This webcast will explore how to embrace sustainability as a business strategy and enable systems to mitigate risk, achieve competitive advantage, and enable efficiency and cost savings throughout the organization.
In the past five years, an increasing number of firms have launched projects designed to measure their enterprise carbon footprint. Until now, dispersed problem ownership and a lack of urgency hindered demand for a technology-enabled carbon footprint process. But proximate CO₂ compliance deadlines will soon put CFOs under pressure to invest in software for carbon data management.
Global firms like Cisco, The Dow Chemical Company and Orange have appointed senior individuals to lead their climate change and sustainability (CC&S) initiatives. While the job titles vary the responsibilities are similar: improve sustainability governance, develop climate change strategy, launch climate change and sustainability products and implement policies that move the organization on a global basis towards strategic sustainable business goals.
Join Joel Makower, Chairman and Executive Editor of GreenBiz.com in a conversation with David Metcalfe, Director, Verdantix, and Michael Lehane, Director of Product Management of IHS. In this live webcast, they will examine the business case for Carbon Management and the role of Chief Sustainability Officer (CSO). Topics to be addressed include:
- Which CO₂ compliance risks and competitive pressures are many firms not prepared for?
- What financial returns should companies expect from a carbon management system?
- How is strategic planning essential to benefits realization and operational excellence?
- Why are auditable data capture and granular energy and carbon data essential?
- Where do Chief Sustainability Officers fit in and what responsibilities will they carry?
Managers in sustainability, corporate responsibility and environmental roles, who are exploring implementing carbon software, must model the future costs of carbon compliance, and assess financial returns. Additionally, they must articulate the added value benefits of a technology-enabled carbon management process to other executives in their enterprises. Learn how organizations that embrace and measure sustainability as a key business strategy will mitigate risks, achieve competitive advantage, and enable efficiency and cost savings throughout their supply chain.
Moderator:
Joel Makower, Executive Editor, GreenBiz.com
Joel is Executive Editor of GreenBiz.com and author of "Strategies for the Green Economy," among other books. For more than 20 years, he has been a well-respected voice on business, the environment, and the bottom line. He is a regular lecturer to companies and business groups and has served as a Batten Fellow at the University of Virginia's Darden School of Business. From 1991 to 2005, Joel was editor of The Green Business Letter, an award-winning monthly newsletter on corporate environmental strategy. The Associated Press has called Joel "the guru of green business practices."
Speakers:
David Metcalfe, Director, Verdantix
David is an experienced executive with a background in technology, economic research and public policy. He was previously Senior Vice President at Forrester Research, the NASDAQ-listed technology analyst firm, where he managed the EMEA research, consulting and client services teams. His experience in corporate strategy analysis and forecasting includes a period at BT Group where he was Head of Analysis and Forecasting. He has also managed his own internet software firm and worked in Brussels, Paris and Maastricht on European policy issues. David is a frequent speaker and panel chair of industry events and has presented at Technology and Energy meetings of the World Economic Forum. To earn his PhD from Cambridge University, David used game theory and decision analysis to assess negotiations on the liberalisation of European energy markets. In 1997 he won a Research Fellowship to the Program on Negotiation at Harvard Law School and was a member of the research staff at the Harvard Business School’s negotiation and decision-making unit. He is a co-author, with HBS Emeritus Professor Howard Raiffa, of the award-winning book "Negotiation Analysis" published by Harvard University Press.
Michael Lehane, Director of Product Management, IHS Environment
Michael specializes in the development of solutions for managing Greenhouse Gas credits and allowances and understanding how to benefit from climate change policy. He brings to IHS extensive product management experience and a strong background in enterprise software. Mr. Lehane has a PhD in Search Technologies and a BEng (Hons) in Civil Engineering at Cardiff University, UK.

