As energy demand increases, so does the demand for efficiency. But not all energy efficiency is equal, and a new regulatory regime is emerging to evaluate and, if necessary, regulate, the design and use of energy-using and energy-related products. Changes are expected to unfold this year and beyond.
How will your products fare? Changes are unfolding throughout this year. Join UL Environment, the U.S. Department of Commerce, and GreenBiz.com as they walk through the coming changes to help manufacturers and other stakeholders understand the new regulated landscape of energy effiency, as well as how energy efficient products can be used for competitive advantage in global markets.
In this webinar you will learn:
- the changing energy efficiency regulations in U.S., Canada and Europe
- the coming changes in consumer expectations for your products
- the value of third-party certification for energy and environmental claims
Panelists include:
Marcello Manca, VP and General Manager of UL Environment,
on the value of third-party certification, using changes in the EnergyStar and NRCan requirements as examples.
Manca has a 27-year history of working with UL, and in his current role, Marcello analyzes new prospects, secures new business and guides clients through the environmental claims verification process. He holds a bachelor’s degree in electrical engineering from the University of Nevada, Reno.
Sylvia Mohr, Standards Specialist, U.S. mission to the European Union, Department of Commerce,
on the changing regulations in Europe and the expectations for manufacturers who want to export/import their goods cross borders.
Sylvia is the Standards Specialist in the Commercial Service of the U.S. Mission to the European Union (EU), where she has worked since 1986. In her capacity as Standards Specialist she provides information to U.S. exporters about EU product certification, in particular CE marking and European standards. She participated in product certification and standards training sessions and outreach programs.
Karen Barnes, Director of Insight, Shelton Group
Karen is an expert on consumer mindsets. She serves as the bridge between research and creative, applying the principles of social psychology and behavioral economics to today’s ever-more complex marketing challenges. In addition, she leads the agency’s branding process – helping clients understand, define and leverage their brand strengths, values, personality and essence – and how the brand engages with its core audience emotionally and rationally.
Moderator:
Joel Makower, Executive Editor, GreenBiz.com
Joel is Executive Editor of GreenBiz.com and author of "Strategies for the Green Economy," among other books. For more than 20 years, he has been a well-respected voice on business, the environment, and the bottom line. The Associated Press has called Joel "the guru of green business practices."
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