How do you build a brand around your environmental message? Theresa Marquez, chief mission officer at Organic Valley, offers insight into the company's efforts to engage consumers by credibly communicating its sustainability message, looking at what's worked and what hasn't throughout the company's history. From the 2012 Minneapolis GreenBiz Forum.
Building a sustainable brand through guerrilla marketing
Published June 21, 2012
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The chief mission officer at Organic Valley offers insight into the company's efforts to engage consumers by credibly communicating its sustainability message.
