Collaborative Consumption describes the rapid explosion in swapping, sharing, bartering, trading and renting being reinvented through the latest technologies and peer-to-peer marketplaces in ways and on a scale never possible before. In the 20th century of hyper-consumption we were defined by credit, advertising, and what we owned. In the 21st century of Collaborative Consumption we will be defined by reputation, community, and by what we can access.