Global supply chains and production systems are poorly tailored to conserve the world's resources. Using 60 percent of the world’s freshwater, causing 70 percent of the world’s deforestation and producing one-third of the world’s greenhouse gas emissions, the food industry is a chief offender. A system so crucial to supporting a burgeoning world population must be redesigned. The Rainforest Alliance has developed a win-win approach designed to transform this system for the better.