Patagonia's founder and CEO, Yvon Chouinard, talks with Joel Makower at the 2013 GreenBiz Forum on authenticity and responsibility in building Patagonia, and how consumers can use the power of their wallets to change society.
Patagonia's founder talks about authenticity, responsibility, and the power of your wallet to change society.
Apple doesn't want you to fix your phone, they want you to buy a new one next year. I can't relate to a company like that.
