Patagonia's founder and CEO, Yvon Chouinard, talks with Joel Makower at the 2013 GreenBiz Forum on authenticity and responsibility in building Patagonia, and how consumers can use the power of their wallets to change society.
Yvon Chouinard: The company as activist
Published March 01, 2013
Apple doesn't want you to fix your phone, they want you to buy a new one next year. I can't relate to a company like that.
Patagonia's founder talks about authenticity, responsibility, and the power of your wallet to change society.