Matthew Nordan: Born to consume - why behavior change won't work

Matthew Nordan, Vice President of Venrock, the Rockefeller family's venture-capital arm, speaks at VERGE Boston 2013. In his video of his presentation, he discusses the neuroscience behind the idea that consumption is human nature -- and argues that we need to focus on radical technology innovation instead of on behavior change to enable sustainable growth to 10 billion people.