Jessica Alba was inspired to launch a company dedicated to safe, sustainable children's products when she had an allergic reaction to "baby safe" laundry detergent. Concerned about the lack of quality options for new moms, the actress joined forces with environmental scientist Christopher Gavigan to co-found The Honest Company, which offers eco-friendly products for babies and the home.

In a chat with GreenBiz chairman and executive editor Joel Makower at GreenBiz Forum 2014, Alba and Gavigan discussed their company's commitment to social causes, quality design, transparency and sustainability. "We're not trying to be a green company. It's part of who we are. It's part of our consciousness," Alba said.