During a GreenBiz Forum 2014 keynote session, Shannon Schuyler shared this quote: "Culture eats strategy for breakfast." The corporate responsibility leader for PwC sees value in employee engagement that, more than being strategic, is measurable and meaningful, to the extent that it becomes an essential part of what a company is about. At PwC, she told GreenBiz chairman and executive editor Joel Makower, "CR is part of our purpose, part of our fabric and part of our culture."