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Green and sustainabilty marketing present unique challenges, not the least of which is the lack of standards for determining what it means to be a green and sustainable product -- or a green company. Along with the rise of green consumers, we see the rise of ecolabeling, green advertising and the importance of environmental reporting. That creates the opportunity for just about anything to be marketed as green, from simple packaging changes to products and services that radically reduce materials, energy, and waste. In this section GreenBiz looks the marketing strategies and tools companies are successfully using in conveying "green" as a component of their value proposition.
As consumers, we define ourselves by the brands we keep. We believe in them, yet they seldom give us new reasons to do so. But that's changing now as we find ourselves in the early stages of a new...
Carbon management software firm Enviance unveiled a new product Tuesday to help companies comply with the U.S. Environmental Protection Agency’s greenhouse gas reporting rules. ...
eBay made a big push Monday to get consumers to commit to using products over new ones with the launch of a new green shopping website. The company will reward the first 250,000 people who make...
With 500 members in 42 states and 11 countries, the Eco-Dentistry Association has launched a certification program for green dental practices and named its two inaugural recipients. ...
Engagement is the mot du jour today. It's being pitched as a new religion, buoyed by the social media wave; however, behind all the hype is a remarkably simple concept: If you need help, ask....
We hear it all the time: “It’s the young people we need to target! They’ll buy anything green.” In fact, they do a lot of talking, but are only just starting to buy...
The final installment of our three-part series on transparency explores how organizations must walk the line between an unhealthy and unsustainable obsessions with quarterly earnings results and...
Investors filed 95 shareholder resolutions during the 2009 proxy season -- a 40 percent increase over 2008 -- seeking more information about how companies are measuring and managing their carbon...
The company released enhanced Plan A pledges today, promising to become the world's most sustainable retailer by 2015. ...
Your sustainability report is critical. It is not worth sharing just for sharing's sake -- and it's essential to understand the difference between transparency and "tell all." ...
McDonough Braungart Design Chemistry (MBDC) certified more than 100 products to its Cradle to Cradle (C2C) standards last year, bringing the total number of C2C products to more than 300. ...
It is becoming increasingly common for companies to measure and report the water they consume within their four walls. Yet they rarely track all the water used to make the electricity powering...
A new standard has defined "natural" when it comes to home cleaners, laundry detergent and dish soap. ...
To help marketers and advertisers avoid the mistakes of vague, non-specific or misleading environmental claims, the International Chamber of Commerce has produced a new global Framework for...
Rather than the usual two-minute forum on green topics at Apple's annual meeting, today's gathering in Cupertino focused on environmental issues like never before -- although the company still has...
On the day the computer manufacturer released its third annual Supplier Responsibility Report, Apple met with shareholder groups to discuss why the firm won't make public greenhouse gas reduction...
Climate Counts' new Industry Innovators program aims to build on the corporate climate momentum seen over the last year. The nonprofit...
The nonprofit launched the Industry Innovators (i2) project today with charter member companies Amtrak, Ben & Jerry's, Clif Bar, REI, Shaklee and Timberland, each of whom received Climate...
A new study of leading companies finds that engaging and educating employees about sustainability practices can save millions in costs by boosting efficiency, while making green initiatives more...
This report from the National Environmental Education Foundation offers case studies, best practices, next steps and resources for companies that want to boost employee engagement and save money...
ClimateBiz.com
In the just-published State of Green Business 2010 report, we take an extensive look at the data behind the move toward making mainstream businesses greener.
Click here to read all of our in-depth coverage of the State of Green Business, and to download the report.
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Featured Resources
This slideshow from Cisco Systems outlines some of the steps the company has taken to...- This white paper from Environmental Defense Fund and fleet management company PHH Arval...
- This report highlights 16 bad actor chemicals in widespread use in California. What they...
- This report from the U.N. Environment Programme looks at the growth of e-waste generated...
To help marketers and advertisers avoid the mistakes of vague, non-specific or misleading...
Julie Corbett, founder of Ecologic Brands, the company that developed a new paper-plastic...
In 2010, we're bringing our acclaimed State of Green Business Forum to San Francisco and Chicago, digging in to the research in the annual State of Green Business report to discover recent trends in green business and hear from industry experts about what the future will hold. Read all our coverage of the events here.
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Find great professional service providers who specialize in green business. GreenBiz.com's Professional Services Directory lists great resources in sustainability strategies, energy efficiency, marketing, supply chain, recruiting and HR, and many more.
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