Browse
Engage
ResearchMarketing & Communications
Green marketing presents unique challenges, not the least of which is the lack of standards for determining what it means to be a green product -- or a green company. Along with the rise of green consumers, we see the rise of ecolabeling, green advertising and the importance of environmental reporting. That creates the opportunity for just about anything to be marketed as green, from simple packaging changes to products and services that radically reduce materials, energy, and waste. In this section GreenBiz looks at how companies are succeeding in conveying "green" as a component of their value proposition.
A new survey from online social networking firm Brighter Planet will examine how employers and workers interact on sustainability. ...
Our recent survey of business leaders across industries found a huge increase in green purchasing in the last 12 months, but there are plenty of gray areas where uncertainty lie. ...
Fifty companies have signed up to use a standard, U.K.-specific recycling label for packaging since the label was introduced seven months ago. The program is an attempt to have one type of...
To create a world that works for all, we need to change the language we use to frame our mindset. Language has real power. It communicates the concepts that shape thought, and we need to...
Climate Counts has compiled its third scorecard rating 90 major corporations on their efforts to measure and reduce their climate impact, support or oppose climate legislation and disclose their...
JCPenney's new paper-reduction strategy will save millions of pounds of paper, and likely an equal amount of shipping and manufacturing costs, but that's just the silver lining to a sadder...
When a meat-based entrée is being served and people are offered a vegetarian alternative, about 5 to 10 percent will request it. But what if the choices were reversed? ...
The latest Green Confidence Index shows a dip in consumer commitment to buying green as more individuals tell Obama to "focus on the economy first." ...
I had expected the conference to be a showcase of how, when green goes mainstream, good intentions and high standards give way to the lowest common denominator of the mass market. Happily, I was...
The company's 2009 sustainability report shows that not only has the company passed the half-way point on its goals, but that its reductions are picking up speed year over year. ...
The Cooper Hewitt People's Choice Award was the only category in the Smithsonian Institution's recent National Design Awards to be opened to public voting, and over 6,000 designers, consumers, and...
It sure seems that America is out of touch with the rest of the world regarding global warming, and that the world is slapping us in the face to awaken us from our stupor. ...
Is a green shopping ethic alive and well, or has "saving the earth" taken a backseat to "saving the day?" ...
Not much good has come of the Great Recession, but a recent day-long event showed that investors are at least starting to think more thoroughly about risk and sustainability in their portfolios....
The last couple of years were witness to a stampede of product launches featuring green attributes and positioning. Today, however, the marketing herd is currently shifting its attention to a new...
A recent study urges marketers to drop buzzwords -- like environmental, green and sustainability -- and focus on tangible benefits. That's a reasonable stopgap, but someone must take the...
Sodexo helped National Geographic cut water consumption in its cafeteria by 18 percent between 2006 and 2009, it said in its latest citizenship report. Meanwhile, Sodexo cut waste at...
The Green Confidence Index launched today by GreenBiz.com, Earthsense and Survey Sampling International offers a monthly snapshot of how mainstream American consumers think about green goods and...
Today marks the launch of the first comprehensive monthly poll aimed at tracking Americans' attitudes about and confidence in their leaders and institutions, nationally and locally, on the subject...
Fresh from securing Tesco as a flagship customer, the software giant beefs up its carbon reporting capabilities with new tools to measure, manage and report greenhouse gas emissions and reductions...
GreenerDesign.com
Professional Services Directory
Find great professional service providers who specialize in green business. GreenBiz.com's Professional Services Directory lists great resources in sustainability strategies, energy efficiency, marketing, supply chain, recruiting and HR, and many more.
Advertisement
Featured Resources
This concise and fact-filled guide, the latest book by Jerry Yudelson, provides a roadmap...
This study finds that a robust climate bill could boost the U.S. economy by about $111...- This study, conducted by the U.S. Green Building Council and Booz Allen Hamilton,...
- This report is seventh in an annual series looking at impacts in the green buildings...
- This second annual report, by Rob Watson and the GreenBiz.com editorial team, explores...
- Citizen Engineer is a fusion of ideas, information, advice, and opinions to provide you...
GreenBiz.com Career Center
Find the green job that's right for you. GreenBiz.com's green job and career center has jobs in energy efficiency, protecting ecosystems, research and development, green building, administrative, and more. Employers can post jobs and internships for free.
Site Sponsors
Advertisement
Get the latest insights from IBM on best practices in sustainable enterprises, and a framework for crafting energy and environmental policies. Find out more here.
A Corporate Finance Approach to Climate-Stabilizing Targets
Learn Autodesk’s method for that align with global climate stabilization goals—and how you can adopt it.
Walmart Sustainability Index
Get the story behind the Walmart Sustainability Index and what it means to your business. Read news stories and insights from Joel Makower, Marc Gunther, and the GreenBiz editors.
A monthly metric on responsibility, information, and purchasing in the green economy. The Green Confidence Index is the first ongoing consumer study of its kind. Learn More.
Sponsored Links