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Making a green product or service is one thing. Getting people to buy it is another. That requires marketing, an age-old activity that is equal parts art and science. As more companies -- and their advertising, marketing, and public relations partners -- engage in green marketing, and as public awareness and concern over environmental issues rises, the challenges of green marketers will become increasingly vexing and complex.
Fifty companies have signed up to use a standard, U.K.-specific recycling label for packaging since the label was introduced seven months ago. The program is an attempt to have one type of...
JCPenney's new paper-reduction strategy will save millions of pounds of paper, and likely an equal amount of shipping and manufacturing costs, but that's just the silver lining to a sadder...
The latest Green Confidence Index shows a dip in consumer commitment to buying green as more individuals tell Obama to "focus on the economy first." ...
I had expected the conference to be a showcase of how, when green goes mainstream, good intentions and high standards give way to the lowest common denominator of the mass market. Happily, I was...
GreenBiz.com’s October 15, 2009 webinar on "The Green Marketing Landscape: Ratings, Labels, and Certifications" yielded far more questions than we had time to answer during the...
A recent study urges marketers to drop buzzwords -- like environmental, green and sustainability -- and focus on tangible benefits. That's a reasonable stopgap, but someone must take the...
The Green Confidence Index launched today by GreenBiz.com, Earthsense and Survey Sampling International offers a monthly snapshot of how mainstream American consumers think about green goods and...
Today marks the launch of the first comprehensive monthly poll aimed at tracking Americans' attitudes about and confidence in their leaders and institutions, nationally and locally, on the subject...
With 100 years of credibility under its belt, the Good Housekeeping seal of approval has reached the pinnacle of consumer confidence. But will its green stamp be a game-changer for the green...
These slides from our October 15th webcast cover the challenges companies face when promoting their green products, and solutions for successful and safe green marketing. ...
A panel discussion webcasted earlier today by GreenBiz.com explored the sticky situation that companies face when they're stuck between customers who want but don't understand green products, and...
The sixth EcoPinion survey of consumer awareness and understanding of terms related to energy efficiency, energy conservation, clean energy and smart grid found that consumers generally see most...
Compared to two years ago, consumers today have a greater understanding of the importance of conservation and clean energy but have not moved this awareness into action yet. The challenge for...
A new survey of shoppers asking asking about green goods produced a number of interesting results -- but none more so than the list of the country's greenest brands. ...
In a wide-ranging and in-depth 90-minute conversation with Joel Makower, Rand Waddoups, Walmart's Senior Director for Sustainability explores the knowns and unknowns driving the retailer's...
A survey of 2,000 shoppers by BBMG finds that most shoppers are unaware of most of the 400-plus green labels on the market, and that there is very little trust for those labels. ...
In the magazine's first-ever Green Rankings of the 500 largest companies in the U.S., Hewlett-Packard, Dell, Intel and IBM take up four of the top five slots; Johnson & Johnson is the...
One aspect of Newsweek's just-released rankings of 500 leading companies' environmental policies and performance is to view the list from an investor perspective. Specifically: Who are investors...
A near-Herculean effort, Newsweek's new list of the greenest companies in the S&P 500 Index may be imperfect -- and are sure to be debated -- but they may also be the best effort to date to...
Stakeholder engagement is a critical, yet often overlooked aspect of sustainability efforts. Advice on forging stakeholder relationships and how to make the most of the social media were among the...
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Get the story behind the Walmart Sustainability Index and what it means to your business. Read news stories and insights from Joel Makower, Marc Gunther, and the GreenBiz editors.
A monthly metric on responsibility, information, and purchasing in the green economy. The Green Confidence Index is the first ongoing consumer study of its kind. Learn More.
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