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Green marketing presents unique challenges, not the least of which is the lack of standards for determining what it means to be a green product -- or a green company. Along with the rise of green consumers, we see the rise of ecolabeling, green advertising and the importance of environmental reporting. That creates the opportunity for just about anything to be marketed as green, from simple packaging changes to products and services that radically reduce materials, energy, and waste. In this section GreenBiz looks at how companies are succeeding in conveying "green" as a component of their value proposition.
A new survey from online social networking firm Brighter Planet will examine how employers and workers interact on sustainability. ...
Our recent survey of business leaders across industries found a huge increase in green purchasing in the last 12 months, but there are plenty of gray areas where uncertainty lie. ...
To create a world that works for all, we need to change the language we use to frame our mindset. Language has real power. It communicates the concepts that shape thought, and we need to...
JCPenney's new paper-reduction strategy will save millions of pounds of paper, and likely an equal amount of shipping and manufacturing costs, but that's just the silver lining to a sadder...
When a meat-based entrée is being served and people are offered a vegetarian alternative, about 5 to 10 percent will request it. But what if the choices were reversed? ...
The latest Green Confidence Index shows a dip in consumer commitment to buying green as more individuals tell Obama to "focus on the economy first." ...
I had expected the conference to be a showcase of how, when green goes mainstream, good intentions and high standards give way to the lowest common denominator of the mass market. Happily, I was...
The Cooper Hewitt People's Choice Award was the only category in the Smithsonian Institution's recent National Design Awards to be opened to public voting, and over 6,000 designers, consumers, and...
It sure seems that America is out of touch with the rest of the world regarding global warming, and that the world is slapping us in the face to awaken us from our stupor. ...
Is a green shopping ethic alive and well, or has "saving the earth" taken a backseat to "saving the day?" ...
Not much good has come of the Great Recession, but a recent day-long event showed that investors are at least starting to think more thoroughly about risk and sustainability in their portfolios....
The last couple of years were witness to a stampede of product launches featuring green attributes and positioning. Today, however, the marketing herd is currently shifting its attention to a new...
A recent study urges marketers to drop buzzwords -- like environmental, green and sustainability -- and focus on tangible benefits. That's a reasonable stopgap, but someone must take the...
We want environmental sustainability to be a core value -- like quality and customer responsiveness. So how do you instill environmental considerations into every operation of a company? It...
The Green Confidence Index launched today by GreenBiz.com, Earthsense and Survey Sampling International offers a monthly snapshot of how mainstream American consumers think about green goods and...
Today marks the launch of the first comprehensive monthly poll aimed at tracking Americans' attitudes about and confidence in their leaders and institutions, nationally and locally, on the subject...
It's an open question, and public opinion polls do little to tell us how the world's citizens feel about the issue; but a recent ...
GreenBiz.com Executive Editor Joel Makower speaks with Cara Pike about her new research report, how not to describe global warming, and how to get people to really care about the climate. ...
When you need to ship a package, how do you choose between FedEx and UPS? Their services are similar, if not identical. Could the companies' sustainability practices come into play? ...
Levi Strauss & Co. and Goodwill have partnered up on a new initiative to encourage consumers to reduce the impact of their jeans. The company's new care tag (which rolls out in 2010), online...
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This concise and fact-filled guide, the latest book by Jerry Yudelson, provides a roadmap...
This study finds that a robust climate bill could boost the U.S. economy by about $111...- This study, conducted by the U.S. Green Building Council and Booz Allen Hamilton,...
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Get the story behind the Walmart Sustainability Index and what it means to your business. Read news stories and insights from Joel Makower, Marc Gunther, and the GreenBiz editors.
A monthly metric on responsibility, information, and purchasing in the green economy. The Green Confidence Index is the first ongoing consumer study of its kind. Learn More.
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