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Public relations plays an important role in the greening of business. Not only is it used in a reactive way to address issues that might arise from a company's operations, but PR can be used to proactively motivate customers and employees. In the world of environmental sustainability, companies and NGOs alike have used PR campaigns to successfully promote environmentally responsible practices and activities. In this section we cover the ways that public relations are used as a force for environmental good.
Is a green shopping ethic alive and well, or has "saving the earth" taken a backseat to "saving the day?" ...
A panel discussion webcasted earlier today by GreenBiz.com explored the sticky situation that companies face when they're stuck between customers who want but don't understand green products, and...
Aron Cramer, President and CEO of Business for Social Responsibility, offers a look at some of the issues that the forthcoming conference will address, from the ecological forces shaping the...
Company defections from the U.S. Chamber of Commerce over climate change issues have been at the top of the news lately, but from a market standpoint, each side in the debate has justifiable...
Stakeholder engagement is a critical, yet often overlooked aspect of sustainability efforts. Advice on forging stakeholder relationships and how to make the most of the social media were among the...
In another sign that the worm has turned on the bottled water industry, Mother Jones magazine has an in-depth look at the impacts of FIJI Water on the planet and the island nation itself. ...
A new report from BSR and Futerra lays out the four most common types of greenwash and helps companies avoid making those mistakes. ...
This report from BSR and Futerra aims to help companies avoid the most common mistakes in communicating their green activities, and the perception of greenwashing. ...
The 2009 Green Brands Survey of shoppers highlights the growing gap in attitudes between the North and the South, how messaging matters, and who is (perhaps surprisingly) the company with the...
The world's largest retailer's shift toward sustainability hasn’t quite silenced the critics or changed the perception of some of the company’s business practices, as evidenced by a survey that...
This report from Greenpeace ranks and rates 20 supermarket chains, including 17 national chains, on their sustainability practices for purchasing seafood and communicating about sustainable...
The third update of Greenpeace's Sustainable Seafood scorecard finds Wegman's Ahold USA and Whole Foods leading the pack for supporting sustainable seafood; Trader Joe's remains the lowest-ranked...
The grocery retailer is highlighting locally grown fruits and vegetables in its supermarkets, saying that almost a third of its produce sections come from nearby farms. ...
As California's bottle-recycling bill shows, making recycling convenient and easy provides boons to retailers, states and shoppers, while helping to increase overall recycling rates at the same...
Rather than talk about climate change, environmentalism, or socially responsible business, it's time for business leaders to talk about efficiency and other real-world ways to move even the most...
Earth Day is by and large a cheerful, optimistic event, but nestled in amongst the massive pile of pitches and announcements I received since the beginning of March are some that stand out as...
Part two of our Earth Day 2009 package looks beyond what companies are doing in offices and on their own campuses to explore the ways they're sharing their efforts with the world at large. ...
TerraChoice Environmental Marketing this week is releasing an updated version of their widely discussed "Six Sins of Greenwashing," and to explore the new findings, as well as just how grave a sin...
The Wells Fargo/Gallup Small Business Index found 67 percent of small business owners don't believe customers will pay more cash for green products. And although most are adopting at least some...
Possibly the most bizarre announcement to cross my inbox in days if not weeks, the Competitive Enterprise Institute has developed an anti-Earth Hour campaign to celebrate humankind's marvelous...
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This concise and fact-filled guide, the latest book by Jerry Yudelson, provides a roadmap...
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