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It starts with durable, well-designed products.
A renewed focus on resources to help companies understand what’s in the materials they’re using — and reusing.
Two very different titans in consumer electronics are aiming to advance the circular economy in their own ways.

Stories are everything — in corporate sustainability as in life. Facts and numbers help explain the world as it is, but narratives give it meaning. We turn to tales for teaching, selling products and services, and motivating the masses into action. From the fires of prehistory to the depths of the digital age, a good story can change the world.

The online giant faces a growing revolution from within that demands it get serious about climate action.
Highlights from keynotes by Google's Kate Brandt, Ellen Macarthur Foundation's Andrew Morlet, and Cradle to Cradle co-founder Bill McDonough. Plus, on-the-spot interviews with UL engineer Bill Hoffman, General Motors materials guru Lauren Smith and World Wildlife Fund researcher Erin Simon.
Smart policy can inspire better material choices, innovative business models and the continual circulation of value.
How this entrepreneur is combining her love of nutrition and the environment.
You won't find a single microwave or any trans fats in the stadium food at this Minneapolis arena, thanks to David Fhima.
Product selection remains somewhat limited, but TerraCycle's bold experiment in reusable packaging — aka the milkman model of delivery — gets many things right.