Antje Graul

Antje R.H. Graul, Ph.D., is an assistant professor of marketing at the Jon M. Huntsman School of Business at Utah State University. Her research interests lie in the area of consumer decision-making and behavior regarding sustainable modes of consumption such as consumer sharing and electric vehicle adoption. Before following her research interest, she spent two years in the industry focusing on marketing communications and public relations at the BMW Group, Germany.