Can Apple close the loop? Tech giant targets 100% recycled material
Apple is aiming to use 100 percent recycled materials to make its iPhones, Macbooks and other electronics products in the future in a bid to reduce its reliance on mined raw materials, the company revealed last week.
Publishing its latest annual Environmental Responsibility Report, the IT and electronics giant said its goal was to operate a closed-loop supply chain "where products are built using only renewable resources or recycled materials.”
The company said it already has programs in place to enable the responsible sourcing of minerals, metals and other finite materials used in its products. But it added that it was "also challenging ourselves to one day end our reliance on mining altogether.”
The report highlights the Apple Renew scheme to encourage customers to recycle their old devices, as well as Apple's piloting of "innovative new recycling technologies, like our line of disassembly robots, so we can put reclaimed materials to better use in new products."
It's an ambitious goal that will require many years of collaboration across multiple Apple teams, our suppliers and specialty recyclers.
"It's an ambitious goal that will require many years of collaboration across multiple Apple teams, our suppliers and specialty recyclers — but our work is already under way," the report stated.
However, Lisa Jackson, Apple's vice president of environment, policy and social initiatives, told Vice the company did not yet have a full-fledged plan for reaching the 100 percent recycled materials goal.
"We're actually doing something we rarely do, which is announcing a goal before we've completely figured out how to do it," she said.
Moreover, as much as 99 percent of the paper in Apple's product packaging already comes from recycled or responsibly managed sources, according to the company's latest environmental report.
The report also reveals that in 2016, Apple sourced 96 percent of the energy it used at its global facilities from renewable energy, reducing the firm's carbon emissions by almost 585,000 metric tons. It added that it is using 100 percent renewable energy across 24 countries and in all of its data centers.
Elsewhere it details Apple's carbon footprint in 2016, which stood at 28.5 million tons of greenhouse gases, of which 77 percent came from the company's manufacturing operations, 17 percent from product usage and 4 percent from transportation.
Learn more about the circular economy at VERGE Hawaii in Honolulu, Hawaii, June 20-22, 2017.
Earlier this year, Apple for the third year running topped Greenpeace's global league table ranking tech firms' decarbonization efforts.
Greenpeace senior IT analyst Gary Cook praised Apple's latest recycled materials commitment as "ambitious," but said it highlighted the need for greater urgency across the electronics sector to reduce resource consumption and tackle e-waste.
"Transitioning to non-virgin raw materials will help to decrease the demand for mined metals and other inputs, and increase recycling rates of electronics directly," said Cook. "This commitment, and Apple's recent progress in transitioning its supply chain in Asia to renewable energy, puts it far ahead of others in the sector. Major IT brands such as Samsung, Huawei and Microsoft should quickly match Apple's leadership if they don't want risk falling even further behind."
Major IT brands such as Samsung, Huawei and Microsoft should quickly match Apple's leadership if they don't want risk falling even further behind.
The move by Apple follows rival electronics manufacturer Samsung's announcement last month that it has a plan in place to recycle or repurpose parts of its faulty Galaxy Note 7 phones which it was forced to recall shortly after the product's launch in September.
Cook also called on Samsung and other leading tech firms to set ambitious targets for using recycled materials. "While transitioning to 100 percent recycled materials is critical to reducing the sector's footprint, it is also fundamental for Apple and other major IT companies to design products that last, are easy to repair and recyclable at their end of life," he added.
This story first appeared on BusinessGreen.