The green car movement is growing, but still at a snail's pace in the context of the broader auto market.

Critics have asserted that, for automotive makers and fuel providers alike, purchasing the resources needed for electric and hydrogen fuel cell vehicles simply isn't feasible.

From a procurement officer's perspective, price is generally the first aspect they look at. 

Platinum, a precious metal used as an electrocatalyst in hydrogen fuel cells, is expensive. So most purchasing management professionals advise their superiors to refrain from producing cars and other machines that run on hydrogen. 

Looking for affordability 

Take Part contributor Padma Nagappan acknowledged the Toyota Mirai, a hydrogen-powered vehicle that is priced at $57,500 before rebates and tax incentives.

While this is largely a vehicle for the wealthy, Toyota will lose about $100,000 for every Mirai it sells. This loss is primarily due to the platinum required to make the car's fuel cell. 

In response to this challenge, researchers at the University of Delaware are trying to find a feasible alkaline polymer alternative comprising several non-precious metal catalysts, one of them nickel.

As nickel is a thousand times cheaper than platinum, its use in creating a new kind of fuel cell would boost the green automotive economy — that is, if the reaction occurred at a faster rate.

Alkaline polymer-based fuel cells react 100 times more slowly than their platinum-based counterparts. Thankfully, because the project is still in experimentation, the researchers can figure out how the alkaline substance should be adjusted by measuring the rate of reaction.

From these metrics, scientists can intelligently design new catalyst materials. 

The price at the pump 

Despite that hydrogen gas is incredibly abundant, very few fueling stations are available, Car and Driver has noted.

Furthermore, hydrogen fuel isn't necessarily stored and transported across long distances like oil or natural gas. Many are arguing for on-site capturing and conversion, involving extraction directly from a station's water supply or natural gas.

The equipment required to complete this process may cost anywhere between $500,000 and $5 million per installation.

Therefore, in many cases, investing in a hydrogen fuel station is an endeavor that only the super-rich may be interested in — those with a "Why not?" mentality.

As for the price of the fuel itself, the source noted that current prices stand at $5 per kilogram. As a kilogram is nearly four times larger than a gallon, there's already a price advantage.

Furthermore, Car and Driver maintained that one kilogram of hydrogen provides more range than a gallon of gasoline. 

Obviously, the green car industry has some feasibility issues. Further research may prove beneficial, but until new hydrogen reaction methods are discovered, constructing such machines isn't profitable.

This article originally appeared at The Strategic Sourceror.