The circular economy keeps innovation in play
"We probably only know 2 percent of what the circular economy really is," said Ellen MacArthur, co-founder of the Ellen MacArthur Foundation, launched in 2010 to study and accelerate the circular economy in business sectors around the world. "It's fundamentally a change in the way the economy functions from the outset; the way that materials flow through the economy; the way that energy is used within the economy."
She discusses the enormous opportunity of waste materials to become a new source of value for companies and how it is being implemented by cities, regions, universities, governments and emerging innovators.
Watch the entire conversation with MacArthur and GreenBiz Executive Editor Joel Makower from GreenBiz 16 here.
Technical direction for GreenBiz 350 by Stephanie May Joyce.