Skip to main content

GreenBiz 350 Podcast

Episode 177: Sounding off at Circularity 19

Highlights from keynotes by Google's Kate Brandt, Ellen Macarthur Foundation's Andrew Morlet, and Cradle to Cradle co-founder Bill McDonough. Plus, on-the-spot interviews with UL engineer Bill Hoffman, General Motors materials guru Lauren Smith and World Wildlife Fund researcher Erin Simon.

Week in Review

Tune in around 6:50 for commentary and highlights from this week's Circularity 19 conference. Here are the main-stage speakers we've featured. 

  1. Andrew Morlet, chief executive of the Ellen MacArthur Foundation
  2. Bill McDonough, architect and co-founder of the Cradle to Cradle certification
  3. Kate Brandt, chief sustainability officer of Google

Tune in at 13:52 for this week's featured stories on circular economy issues:


UL on certifying circularity (23:12)

Bill Hoffman, senior scientist at certification firm UL and head of its environment-related services, chats about the dynamics that manufacturers should consider as they're verifying claims around circular economy benefits. One big takeaway: Your organization must communicate far more closely with its supply chain. Plus, how organizations could benefit from previous work on zero waste and materials sustainability.

WWF wants to help you understand your plastics footprint (28:42)

There are many toolkits created to help companies measure and report on carbon dioxide emissions or water consumption. But corporate exposure to single-use plastics is another matter entirely. Learn more about the aim of Resource Plastic, a new initiative from World Wildlife Fund intended to help companies get a better handle on just how must plastic they use and why. Here's more perspective in our interview with Erin Simon, director of sustainability research and development with WWF.

GM sustainability materials maven: Be creative (37:17)

Lauren Smith, who has been spearheading General Motors sustainable materials activities since spring 2018, chats about tackling "ocean-bound" plastics and winning over internal stakeholders.

* All music in this episode by Lee Rosevere: "Knowing the Truth," "4th Ave Walkup," "More On That Later" "Arcade Montage" and "I'm Going For A Coffee."

What's new at GreenBiz?

Do we have a newsletter for you! We produce five weekly newsletters: GreenBuzz by Executive Editor Joel Makower (Monday), Transport Weekly by Senior Writer and Analyst Katie Fehrenbacher (Tuesday), VERGE Weekly by Executive Director Shana Rappaport and Editorial Director Heather Clancy (Wednesday), Energy Weekly by Senior Energy Analyst Sarah Golden (Thursday) and Circular Weekly by Director and Senior Analyst Lauren Phipps (Friday). You must subscribe to each newsletter in order to receive it. Please visit this page to choose the newsletters you want to receive.

Check out our Center Stage podcast, which features the best of live interviews on sustainable business and clean technology, conducted on stage at GreenBiz and VERGE conferences.

The GreenBiz Intelligence Panel is the survey body we poll regularly throughout the year on key trends and developments in sustainability. To become part of the panel, click here. Enrolling is free and should take two minutes.

Stay connected

To make sure you don't miss the newest episodes of GreenBiz 350, subscribe on iTunes. Have a question or suggestion for a future segment? E-mail us at [email protected].

More on this topic

More by This Author