GreenBiz 350 Podcast

Episode 177: Sounding off at Circularity 19

Week in Review

Tune in around 6:50 for commentary and highlights from this week's Circularity 19 conference. Here are the main-stage speakers we've featured. 

  1. Andrew Morlet, chief executive of the Ellen MacArthur Foundation
  2. Bill McDonough, architect and co-founder of the Cradle to Cradle certification
  3. Kate Brandt, chief sustainability officer of Google

Tune in at 13:52 for this week's featured stories on circular economy issues:

Features

UL on certifying circularity (23:12)

Bill Hoffman, senior scientist at certification firm UL and head of its environment-related services, chats about the dynamics that manufacturers should consider as they're verifying claims around circular economy benefits. One big takeaway: Your organization must communicate far more closely with its supply chain. Plus, how organizations could benefit from previous work on zero waste and materials sustainability.

WWF wants to help you understand your plastics footprint (28:42)

There are many toolkits created to help companies measure and report on carbon dioxide emissions or water consumption. But corporate exposure to single-use plastics is another matter entirely. Learn more about the aim of Resource Plastic, a new initiative from World Wildlife Fund intended to help companies get a better handle on just how must plastic they use and why. Here's more perspective in our interview with Erin Simon, director of sustainability research and development with WWF.

GM sustainability materials maven: Be creative (37:17)

Lauren Smith, who has been spearheading General Motors sustainable materials activities since spring 2018, chats about tackling "ocean-bound" plastics and winning over internal stakeholders.

* All music in this episode by Lee Rosevere: "Knowing the Truth," "4th Ave Walkup," "More On That Later" "Arcade Montage" and "I'm Going For A Coffee."

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