Episode 19: Boeing's biofuels and nature's Big Data
We're back from the desert and chock full of new stories on the latest in sustainable business.
Finally, follow along with the stories, companies and initiatives mentioned during the show with the guide below:
GreenBiz week in review
A weekly roundup of the news you need to know about.
Boeing's global pursuit of biofuel
Planes currently account for about 2 percent of global emissions, and that proportion is only expected to grow — that is unless alternatives such as biofuels finally take off. Julie Felgar, Boeing's managing director of environmental strategy, weighed in at last week's GreenBiz 16 event on what makes the feed so hard to crack.
Understanding the "zero" in "zero waste"
It seems simple enough. Zero waste means that 0 percent of materials used in your company's operations are staying out of the trash. Senior Writer Barbara Grady explains why that's not necessarily the case in the piece "GreenBiz 101: What does 'zero waste' really mean?"
Setting a standard for sustainable procurement
Powering your corporate headquarters with clean energy used to impressive. And it still is — but a growing cadre of corporations are turning their attention to a more entrenched challenge: unsustainable supply chain and procurement practices. Senior Writer Heather Clancy explains what's next for the Sustainable Purchasing Leadership Council (SPLC), and The Sustainability Consortium CEO Sheila Bonini analyzes what's driving the trend for businesses across the board.
An in-depth look at two stories changing the game for green business.
Recruiting celebrity muscle to sell sustainability
Reese Witherspoon as mother earth. Harrison Ford as the ocean. They are just two of the big-name celebrities who participated in Conservation International's "Nature is Speaking" environmental awareness video campaign — one vivid example of the way sustainability storytelling is getting remade, reports Managing Editor Elsa Wenzel.
Decoding nature's Big Data
Sure, NOAA, NASA and the EPA track a ton of environmental data. But how can a company (or a normal person, for that matter) use that information to reduce impacts on nature? Senior Editor Lauren Hepler explains how the recently-launched nonprofit The Earth Genome is taking aim at this issue with a new green infrastructure investment tool.
What's Going on at GreenBiz?
News, events, webcasts — the list goes on. Keep your finger on the pulse of the latest in sustainability by keeping up with GreenBiz.
On the VERGE
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Technical direction for GreenBiz 350 by Sureya Melkonian.