GreenBiz 350 Podcast

Episode 5: How to buy clean energy; when green marketing actually works

GreenBiz

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This week, we're focusing on the future of clean energy. Follow along with the stories, companies and initiatives mentioned during the show with the guide below:

GreenBiz week in review

A weekly roundup of the news you need to know about.

Keystone XL and the future of fossil fuel risks

President Barack Obama made headlines last week for rejecting the proposed U.S.-Canada Keystone XL oil pipeline. But what might the decision signal for the energy industry's long-term prospects?

In a piece on "Keystone XL and the next frontier in fossil fuel risks," Associate Editor Lauren Hepler takes a look at the potential implications for "stranded assets," or carbon assets that could drop precipitously in value due to looming climate regulations or shifting market demand.

Big Banks bet on climate action

Goldman Sachs, Citi Bank, Bank of America. Why is Wall Street suddenly taking such an interest in clean energy? 

Senior Writer Barbara Grady takes a look at the recent trend toward 12-figure clean energy financing targets in her piece "Banks shift billions into clean energy."

Our energy forecasts are all wrong

Think your company has a handle on how its energy demands will pan out in the coming years? Think again. A new report from Carbon Tracker (PDF) zeros in on one particular variable that could rapidly shift the fossil fuel status quo: demand destruction.

Reporter Keith Larsen takes a closer look at the potential pitfalls of viewing energy demand in linear terms, especially with the rapid development of technologies like renewable energy storage.

Featured stories

An in-depth look at two stories changing the game for green business.

12 ways to buy renewable energy

PPAs, VPPAs, RECs, YieldCos — the list of deal structures that companies are trying out in their quest to capitalize on clean energy is long and wonky. 

Feeling overwhelmed? Don't. Associate Editor Lauren Hepler and Reporter Sureya Melkonian demystify the green certificates, power procurement and equity investment strategies starting to emerge in a piece on "The business guide to green power: 12 ways to invest in renewable energy."

Green Marketing

Depending on who you ask and when you ask the question, green consumerism is a force either poised to overhaul the global economy or almost a complete non-entity.

That variability poses quite a challenge for marketing executives. GreenBiz Executive Editor spoke with Solitaire Townsend, co-founder of Futerra Sustainability Communications, about a new effort to actually test what does and doesn't work when it comes to selling sustainability.

What's new at GreenBiz?

News, events, webcasts — the list goes on. Keep your finger on the pulse of the latest in sustainability by keeping up with GreenBiz.

Free webcasts

On Nov. 17, tune in for an online event on the topic of, "Achieving a Circular Economy: How the Private Sector is Reimagining the Future of Business." If climate change is more up your alley, don't miss "Businesses React to Climate Change," a webcast revealing insights from a new GreenBiz survey sponsored by Ingersoll Rand.

Stay connected

To make sure you don't miss the newest episodes of GreenBiz 350, be sure to click subcribe on iTunes or bookmark greenbiz.com/350.

Have a question or suggestion for a future segment? E-mail us at [email protected].

Technical direction for GreenBiz 350 by Sureya Melkonian.