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Two Steps Forward

This moment: An open letter to the GreenBiz community

Given all that’s changing, what does the world need of us now?

American Flag Police Line

In the wee hours of Nov. 9, 2016, shortly after Donald Trump was declared the 45th president of the United States, I sat down and penned a letter to the GreenBiz community. A lot of us were shocked, confused, depressed and angry that this vulgar man, who saw climate change as a hoax and "beautiful clean coal" as our savior, would be setting the national agenda at such a critical time. It was "a stunning and devastating indictment of decency, fairness and inclusion," I wrote that morning.


It will be critically important, for both our individual sanity and our collective future, that we stay the course, double down, make every program, project, partnership and product count.

That was then.

The past few days, in the wake of the national upheaval over the death of yet another black man at the hands of yet another white police officer, have been similarly filled with angst and anger within the sustainability community. "What do we do?" we’ve asked one another. Should we simply stay the course, doubling down on our work on climate and the clean economy, which is growing more urgent by the day? Or do we stop, take stock and rethink what we do?

Today, I’m not sure that staying the course is, in and of itself, what’s needed. It may be time for a radical rethink: Given all that’s changing, what does the world need of us now?

Whether you come from privilege or poverty, whether your education comes from the best schools or the streets, whatever your politics or identity, this is a brutally tough moment. The coronavirus and economic crash already had laid bare the inequity and disparity among the classes and races: those who have a job and those who don’t; those who are able to earn a living at home versus those who must risk going to an employer’s workplace during a pandemic; those who are able to afford food, shelter and healthcare, even amid economic upheaval, and those who can’t; those who feel comfortable walking or driving or just being outside their home, and those who fear that any moment could lead to their becoming the next George Floyd, Eric Garner, Tamir Rice or Sandra Bland.

Now, all of those inequities and disparities have been cast into the open. To the extent they existed in the shadows — festering societal problems to which those with power and privilege largely threw up their hands — they are now center stage. To the extent these problems could be ignored — that one could live life without having to reckon with race, poverty and inequality — they have been thrust onto our individual and collective doorsteps. To the extent they were topics relegated to hushed, private conversations — well, those conversations are full-throated, 24/7 and inescapable.

To the extent these problems could be ignored — that one could live life without having to reckon with race, poverty and inequality — they have been thrust onto our individual and collective doorsteps.

The calamities of 2020 — the physical, economic, social and psychological crises we’d already been confronting these past few months — have contributed to this raw moment, the culmination of centuries of systemic oppression and institutionalized racism. Words of comfort, of healing and hope, aren’t cutting it, and they shouldn’t.

For those of us working in sustainability, it raises some fundamental questions. Among them: What led you to this work in the first place? Was it to protect the unprotected? To ensure the well-being of future generations? To engender community resilience? To create solutions to big, seemingly intractable problems? Or maybe, simply, "to make the world a better place"?

If so, then this is the moment to live up to those lofty goals — fully and, most likely, uncomfortably. That means having difficult conversations with family, colleagues, friends and peers. It means recognizing — really, truly recognizing, not just mouthing the words — that nothing is sustainable if people are in pain. It matters little how much renewable energy is generated, how many circular supply chains are created, how much organic or regenerative food is produced if our fellow citizens are being exploited, discriminated against, threatened and worse.

This is what 'sustainability' should be about — the security and well-being of all species.

This is what "sustainability" should be about — the security and well-being of all species, including humans — and it no doubt will provoke nodding heads among many of you. But nodding heads aren’t enough. They never were and certainly aren’t now.

This is a moment for the private sector to step up. Not just in helping to calm and heal, although that will be a critical task in the coming days and weeks, but also to lobby for justice: economic justice, racial justice, criminal justice, climate justice. And to deeply understand what these terms even mean, and how they relate to creating the societal value that is the beating heart of business. 

This is a seminal moment that is testing all of us — those in sustainability, certainly, along with most everyone else. And as we work on or support societal solutions — and countless ideas are likely to come out of this, from every conceivable source — it’s important to ask some simple but profound questions: Who’s setting the rules? Who’s calling the shots? Who’s being heard? Who’s left out? Who’s benefiting from the status quo and from the proposed solutions? Does it empower the marginalized or merely placate the restless?

These are the kinds of questions that have been woefully absent in the past. And we are living with the result. If we are to change the course, not simply aim to get back to some elusive "normal," these questions will need to be asked and answered. Failure to do that will lead us right back to where we are.

I’d like to end on a positive, hopeful note, much as I tried to do back in November 2016. But hope and positivity are in short supply right now. So I’ll just say this:

Don’t underestimate your power in this moment. You may not feel powerful, particularly in light of the deafening voices screaming in the streets and on our screens.

But there is power in us all: to care for those around us, to contribute time and resources at the community and national levels, to take the time to truly comprehend the issues before us and to understand that silence is complicity.

I invite you to follow me on Twitter, subscribe to my Monday morning newsletter, GreenBuzz, and listen to GreenBiz 350, my weekly podcast, co-hosted with Heather Clancy.

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