What gets sustainability execs excited for 2015?
2014 saw green success, so what's next? Members of our executive network give a peek into their plans for recycling, renewables, reporting and more.
As 2014 ends and 2015 begins, we asked members of the GreenBiz Executive Network, our member-based, peer-to-peer learning forum for sustainability professionals, to look ahead and share what they think will be exciting in the new year.
Most of their responses can be grouped into three big trends. They'll be embedding sustainability actions more widely and deeply within their organizations. They'll speed up efforts through focused collaboration and coalitions. And many will seek to increase the engagement of customers and consumers to drive revenue that rewards their sustainability efforts.
Here's what they said when we asked: What are you excited about as you look ahead in 2015?
Bob Langert, corporate VP, CSR/Sustainability, McDonald's Corporation
Vince Digneo, sustainability specialist, Adobe
Asheen Phansey, environmental sustainability manager, Dassault Systèmes
Jeff Rehm, senior manager, corporate facilities and global sustainability, W. W. Grainger
Brandy Wilson, director of sustainability, CH2MHill
John Schulz, AVP of sustainability operations, AT&T
Jenny Cross, vice president corporate sustainability, Mohawk Industries
Andy Wu, principal, corporate social responsibility, CA Technologies
Driving sustainability deeper and deeper into Campbell's business strategies and social impact.
Scott Weislow, senior director, environmental services, Best Buy Co., Inc.
Deborah Hecker, vice president, sustainability and corporate social responsibility, Sodexo North America
Working with all of our division leaders to fully embed the Sustainability Value into our culture.
In terms of our own operations, we hope to continue pushing the envelope on renewable energy and energy innovation focused in three primary areas: distributing efficient power generation to the datacenter, delivering new renewable energy projects to the grid and developing the next generation of energy technology. We are also excited about the ways we continue to evolve our Carbon Neutral and Carbon Fee program to maximize the impact we can have as a company.
We also have work underway with cities around the world through Microsoft CityNext. Momentum in the smart city space is building quickly. We will continue to work with world class partners at both the global and local level who can deliver industry expertise and technology innovation that results in real impact for cities around the world. It's hard not to get excited about the transformation happening in cities. I hope that next year at this time we'll have even more stories to share of cities who are finding new ways to manage their natural resources more efficiently and bridge the disparate systems within a city to optimize performance and value creation.
Shannon Schuyler, principal, corporate responsibility leader, PwC; president, PwC Charitable Foundation
We're excited about this partnership with SASB, as we think the standardization of reporting can provide a lot of benefits and move the CR space away from incrementalism and towards greater systemic change.
Brett Illers, program manager, energy efficiency and sustainability, Yahoo
Katie Excoffier, sustainability manager, Genentech
Decarbonizing our energy through collaboration with other companies using our collective influence to put more renewable energy on the grid.
Tom Carpenter, director, sustainability services, Waste Management
Paul Murray, vice president, sustainability and environmental affairs, Shaw Industries