Namib Desert beetle leverages the power of attraction
f you think your budgets are tight, take a look at Namib desert beetle that must find water in one of the driest environments on earth, how the tardigrade can survive for years without water, or how cicadas manage to survive without direct access to critical nutrients for most of their lives.
Nature has the tightest budgets of all and still finds a way to manage and even thrive. Here is a sample of nature’s genius that can teach us a thing or two about dealing with scarce resources.
The Namibian Beetle lives in one of the driest deserts in the world. The Namib lives on the southwest coast of Africa. It collects all of the water it needs from ocean fog due to the unique surface of its back. Microscopic bumps with hydrophilic (water-attracting) tips and hydrophobic (water-repelling) sides cover its hardened forewings, which it aims at oncoming fog each morning. Water droplets materialize out of thin air on its back, then slide down channels into its awaiting mouth.
Biomimetic business idea: The literal Latin translation of hydrophilia is “friends with water.” Develop a tailored strategy to create an affinity with the resources you need to attract. For example, if you’re experiencing a lack in creative talent, take a look at your work environment and organizational policies and see whether it is conducive to creative thinking, experimentation and collaboration.
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