Greening Consumption
An Interview with Michel Gelobter, Founder and EVP of Cooler Long-time environmental activist Paul Hawkins once described "green consumerism" as an oxymoron. Indeed, "green consumption" makes Wikipedia's "List of Genuine Oxymora". The reason: consumption by its very nature has an impact on the environment - to some degree or another - and therefore, is hard to call truly green.
An Interview with Michel Gelobter, Founder and EVP of Cooler
Long-time environmental activist Paul Hawkins once described "green consumerism" as an oxymoron. Indeed, "green consumption" makes Wikipedia's "List of Genuine Oxymora". The reason: consumption by its very nature has an impact on the environment - to some degree or another - and therefore, is hard to call truly green.
Yet, short of reducing consumption, many consumers, manufacturers and retailers are focusing on greener consumption - a term which implies shifting to products and services that have a lower environmental impact, though in many cases, not specifying by how much.
Today, there are positive signs that demand for greener products is increasing sharply. In fact, the Natural Marketing Institutereports that the $200+ billion Lifestyles of Health and Sustainability (LOHAS) market is expected to double by 2010 and quadruple by 2015.
here are many online retailers and content sites that offer green products directly or simply help consumers navigate the market. They include three primary categories:
