Hasbro Targets Paper Packaging Sustainability with New Policy

Hasbro Targets Paper Packaging Sustainability with New Policy

Image CC licensed by Flickr user Mark Strozier

Greenpeace has chalked up another win in its campaign to get companies to shift to greener paper supplies.

Hasbro followed in the steps of Mattel, releasing a new paper and forest products policy today that will guide the toymaker to its 2015 goal that 90 percent of its paper packaging will either be recycled or come from sustainable sources.

The policy includes 10 key requirements largely aimed at its supply chain, including avoidance of Mixed Tropical Hardwood virgin fiber and forest products from controversial sources. Hasbro also wants suppliers to:

  • use at least 30 percent post-consumer recycled content
  • manufacture forest products without chlorine
  • and maintain chain of custody documentation of forest products if they cannot be credibly certified by a third party

Eventually, the company expects all of its suppliers to become "credibly certified."

For its part, Hasbro will conduct random audits of paper from high-risk regions to make sure its policies are being followed. The company will also report on the policy's progress twice a year.

In addition to its 2015 goal, Hasbro also plans for at least three-quarters of its packaging to come from recycled or sustainable sources by the end of this year.

The news comes just weeks after Mattel unveiled its own sustainable packaging goals following a very public campaign from Greenpeace that called out the relationships between a controversial supplier and toymakers Mattel, Lego, Disney and Hasbro.

Today the nonprofit hailed the Hasbro news, which Greenpeace said "means it will avoid buying paper for things like toy packaging and board games that comes from endangered forest destruction."

Lego has already responded to the Greenpeace pressure with a three-step packaging plan. Disney appears to be the last remaining toymaker in Greenpeace's cross-hairs. Stay tuned.

Image CC licensed by Flickr user Mark Strozier.