What's Your Biggest Professional Goal for 2012?

What's Your Biggest Professional Goal for 2012?

With 2011 coming to a close and 2012 just around the corner, GreenBiz asked executives from a range of companies and organizations to reflect on the past year and look at what lies ahead.

They obliged by telling us about their accomplishments, goals, their thoughts about what will drive sustainability in 2012 and how they and their firms can do better in the coming year.

Here's what they said when we asked:

What's your biggest professional goal for 2012?

Drummond Lawson, Green Giant (Director of Sustainability), Method

We're working to make many of the detailed concepts of sustainability more accessible and meaningful for end users. The sustainability world has long struggled with finding ways to create relevance and meaning among the majority of the population. A big 2012 goal for Method is finding the most relevant ways to share what we're doing in green product design, responsible manufacturing and company sustainability strategy.

Rick Fedrizzi, President, CEO and Founding Chairman, U.S. Green Building Council

Taking over the helm as chair of the World Green Building Council in January, I've set my sights on helping to serve WGBC's global members -- giving them the tools to grow -- while helping newly founded councils get off the ground. After all, the world's most pressing issues require international cooperation to solve, and I look forward to the challenge.

Sarah Krasley, Product Manager, Sustainable Manufacturing, Autodesk

As sustainability practitioners, we are often in "new" parts of the company still bootstrapping. In launching three new sustainable design capabilities for Autodesk this year, I traveled all over the world and spent the time in between frantically catching up on email. This week, I've taken myself on an innovation vacation -- no meetings or deadlines, just time to craft new ideas. I'm motivated and happily enjoying my creativity and more conscious of the factors I need to innovate. In 2012, I'm going to give myself more time to think.

Adam Mott, Corporate Sustainability Manager, The North Face.

My biggest professional goal in 2012 is to further integrate sustainable thinking into our business practices including the product innovation and financial evaluation processes. We challenge ourselves every day to bring innovative products to our customers. My goal is to apply that same dedication to the environmental responsibility of our products. For The North Face as a whole, our goal is to take sustainability to the next level of business integration; we need to build a financial model that incorporates environmental and human capital into the equation.

Eric Olson, Senior Vice President, BSR

Our biggest goal for 2012 is to successfully launch our new Future of Energy platform, which will consist of initiatives designed to accelerate the transition to a more sustainable energy mix. We will be working both at the individual company and industry/sector level to achieve greater energy efficiency in shared supply chains, promoting widespread adoption of alternative, low-carbon energy sources, and understanding and reducing the impacts of fossil fuel use in transportation and power. This is obviously a huge undertaking, which will require that we work with partners in civil society, academia, and government as well as with business.

Bart Alexander, Chief Corporate Responsibility Officer, Molson Coors

Last year, we achieved listing on the Dow Jones Sustainability Index and were recognized as a leader in transparency and performance by the Carbon Disclosure Project. In 2012, my goal is to bring these results to our key retail customers, to help them demonstrate the sustainability of their supply chain, and directly to our consumers by enhancing our brands.

Neil Hawkins, Vice President of Sustainability and Environment, Health & Safety, Dow Chemical Company

Dow passed the mid-point of its second set of 10-year sustainability goals. 2012 will be a year for establishing the company's next set of goals, building on the momentum of 20 years, and finding ways to drive Dow's science and people into unprecedented areas of leadership, collaboration, and change. With Dow businesses squarely aimed at addressing global megatrends, business ownership of the goals will be key. Prioritizing the safety and well-being of Dow people will also always be at the core of how we measure success.

Kathrin Belliveau Kathrin P. Belliveau, Esq., Vice President, Corporate Responsibility and Government Affairs, Hasbro

Historically, Hasbro has maintained a relatively low profile in this space, so sharing our CSR accomplishments and goals through our first formal report in 2011 was a big step. Going into 2012, I'm excited to build upon that momentum, through driving continuous improvement across all areas of CSR -- and sharing our progress and journey along the way with customers, shareholders, and all our stakeholders.

Michael Frank, Vice President of Operations, US Foods

In 2012, we will increase the use of renewable and alternative fuels. Multi-year development in bio-fuel production from waste vegetable oil and compressed natural gas Class 8 trucks will significantly reduce harmful emissions.


Rupesh Shah, Director of Corporate Sustainability, Intuit

For 2012, we will continue our focus on sustainability innovation. Intuit is making progress in the areas of internal operations and working with suppliers for example. Yet, in order to make a substantial positive change, we need to apply Intuit's core competency of solving important complex problems to sustainability. We've had good success with [email protected] that helps large organizations build re-use programs through their employee bases. We'll need to continue to experiment and flex the innovation muscle in order to find business problems that we can help solve while promoting sustainability.

Chris King, Chief Regulatory Officer, eMeter

My goal is to work with all of my colleagues in the industry toward a common vision of smart grid consumer benefits -- information feedback, time-based pricing options, and automated "set and forget" devices that together improve energy efficiency, reduce peak demand, save money, reduce emissions, increase reliability, better utilize wind and solar resources, and promote electric vehicle adoption.

Peter Malik, Director of the Center for Market Innovation at the Natural Resources Defense Council

It has to be further evolution of NRDC's Center for Market Innovation toward a best-in-kind, truly transformative business outreach program at the organization. Of course we won't do it alone: We have not only the incredibly deep bench of NRDC to benefit from, but have also a range of like-minded collaborators in the NGO and for-profit communities. Besides energy efficiency, we are focusing on smart approaches to curbing water pollution, including stormwater runoff mitigation and holistic land management via rotational grazing. All three initiatives are profitable and infinitely scalable.

A look at some of the major green goals for Siemens, Pepsi, Sprint and more.

Alison Taylor, Vice President, Sustainability-Americas, Siemens Corporation

My biggest professional goal this year is to engage all of our businesses in sustainability. Like many companies, we have strong corporate sustainability initiatives and aggressive goals. I want to drive responsibility for those initiatives and goals into all of our businesses, and to engage all employees to accomplish our goals.


Carl Rush, Senior Vice President, Organic Growth, Waste Management

I am particularly enthusiastic about further expanding our work in emerging technologies that will ultimately convert organic waste output into energy. If we can scale this, we will be able to provide closed loop solutions for our customers, which could help them to use their own waste as a fuel source to meet or exceed their sustainability goals.

Steve Clemente, Principal in Charge, Operations Services and Leader of Living Green initiative, KPMG

At KPMG, we continue to focus on how we can reduce our environmental impact and build a sustainable future for our business and our people, and the communities where we live and work. Our partners and employees have been striving to integrate sustainable practices into everyday business operations wherever possible.

Firm leadership established a goal to reduce our carbon emissions by 10 percent per full-time employee by 2015. KPMG also strives to be a recognized leader in corporate responsibility. The outstanding results achieved through our Living Green program exemplify high performance and a commitment to environmental stewardship as we build a sustainable future for our business, our people, and in our communities.

Eric Dresselhuys, Executive Vice President, Silver Spring Networks

To focus my time on bringing the benefits of cleantech and the smart grid to a broader, more global audience.


Robert C. ter Kuile, Senior Director of Environmental Sustainability, Global Public Policy, PepsiCo 

In 2012, PepsiCo will continue to look for ways to scale-up existing programs and establish new public-private partnerships that will enable us to more fully realize the link of water, climate change and sustainable agriculture.

Amy Hargroves, Manager, of Corporate Social Responsibility, Sprint

Honestly, there are too many to name. I think our baseline is to continue to be innovative in ways that make our business more sustainable and drive value into the business - while still reducing costs. We've had amazing success driving expense out of the business with our sustainability efforts to date. We need to continue on this great path that protecting the environment is just good business.

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