Cradle to Cradle
Cradle to Cradle seeks to educate readers about Cradle to Cradle concepts, offer insight and commentary on sustainability issues pertinent to businesses and provide inspiration with examples of how companies are successfully implementing sustainable initiatives.
Cradle to Cradle is a design framework that calls for going beyond minimizing harm (eco-efficiency) towards creating a beneficial footprint (eco-effectiveness). These principles promote the use of healthy materials that flow in infinite use cycles, powering with renewable energy, and respecting natural and human systems.
This blog is written by McDonough Braungart Design Chemistry (MBDC), a global consulting firm that leads companies toward sustainable growth.