Speaking Sustainably

Shelton Group is one of the leading advertising agencies focused on sustainability. Senior leaders from the firm blog about tools, strategies and best practices in the field of green marketing.

The business leaders and companies who use this moment to be creative are the ones who will not only weather this storm; they’ll be the preferred brands of the future.
Americans have made it very clear that they want to buy from good companies.
Most executives seem to get it that sustainability is a thing now.
Climate change is a faraway perceived risk, so how can we message its urgency and the cost of inaction?
A coffee company's wake-up call from the circular economy.
A new survey suggests inaction could put loyalty to the test.
Those chasing arrows may be chasing clueless customers.
Walmart, Kroger realize that awareness is a big part of the problem and the solution.
We must reimagine programs so the folks who are hurting the most right now get the most help.
Sustainability and social purpose is an economic investment for brands, and we should identify it as such.