Speaking Sustainably

Shelton Group is one of the leading advertising agencies focused on sustainability. Senior leaders from the firm blog about tools, strategies and best practices in the field of green marketing.

Sustainability and social purpose is an economic investment for brands, and we should identify it as such.
The stars are aligning to give businesses the incentive they need to nix practices that harm the Earth and win customer loyalty in the process.
Its impacts are already a part of the story. How will you take charge of the narrative?
This merino wool company raises the bar without spin or stock photos, revealing every link in its supply chain.
Consumers, especially millennials, expect Corporate America to point the way in the absence of federal leadership on solutions for climate change.
Commit, do, say: Today's winning companies are ones that stand for sustainability, execute their vision and build loyalty because of it.
Your work is not an add-on to the rest of the company, so stop treating it that way.
Americans do want greener homes. They just don’t call them that.
The most sustainably minded generation is the least likely to take simple environmental actions. "Reverse crowdsourcing" might ease their existential woes.
Global results need collaboration, trust and communication. Just ask companies such as Apple and NGOs such as the EDF.