Speaking Sustainably

Shelton Group is one of the leading advertising agencies focused on sustainability. Senior leaders from the firm blog about tools, strategies and best practices in the field of green marketing.

For power providers, it starts with a more thoughtful approach to building new plants.
Energy-conscious parents are an underused group of consumers primed to prioritize sustainability.
Earth Day celebrations have evolved in tandem with corporate sustainability. It can help tell a new story about business and environmental responsibility.
Selling an optional green setting on a product isn't the same as selling a green product.
Are companies too afraid of consumer backlash to push the envelope on public environmental action?
Hint: You have to sell your sustainability story.
As the experiences of CVS, Kimberly-Clark, REI and others demonstrate, companies that focus their activities around a purpose beyond sales and income gain in the end.
Linking climate change to national security might just change the way consumers think about energy consumption.
The restaurant chain showed grace under pressure when its credentials were questioned.
Retailers are going all in on connected-home tech, but a "chicken or egg" game remains at play.