Speaking Sustainably

Shelton Group is one of the leading advertising agencies focused on sustainability. Senior leaders from the firm blog about tools, strategies and best practices in the field of green marketing.

Old school oil and gas company; innovative marketing approach.
Good water deeds by business could offer customers something to aspire to, according to a new survey.
Staking your business on doing good requires serious commitment.
For power providers, it starts with a more thoughtful approach to building new plants.
Energy-conscious parents are an underused group of consumers primed to prioritize sustainability.
Earth Day celebrations have evolved in tandem with corporate sustainability. It can help tell a new story about business and environmental responsibility.
Selling an optional green setting on a product isn't the same as selling a green product.
Are companies too afraid of consumer backlash to push the envelope on public environmental action?
Hint: You have to sell your sustainability story.
As the experiences of CVS, Kimberly-Clark, REI and others demonstrate, companies that focus their activities around a purpose beyond sales and income gain in the end.