Professor & Head of Dept. of Business Management
National Sun Yat-sen University, Taiwan
Chun-Tuan Chang is professor and head of business management department, National Sun Yat-sen University, where she has been a faculty member since 2008. She received her Ph.D.in marketing from the University of Edinburgh, Scotland, and her undergraduate in finance from the National Taiwan University, Taiwan.
Chun-Tuan’s current research interests lies in the areas of advertising, consumer decision making, green marketing, healthcare marketing and corporate philanthropic influences on consumer behavior, smartphone addiction and political advertising/communication. Her papers have been published in Computers in Human Behavior, International Journal of Advertising, Journal of Advertising, Journal of Advertising Research, Journal of Applied Social Psychology, Psychology & Marketing, Social Science Computer Review and elsewhere.