Cia Tucci

Cia Tucci is vice president of store brands and quality assurance at CVS Health. In this role, she leads the team in generating more than $4 billion in sales across consumer health care, beauty and personal care, consumables and general merchandise. This includes developing and implementing merchandising and marketing strategies through category management and business planning; driving innovation through product development and brand management; leveraging consumer and category insights and analytics to drive strategic plans for in and outer years; ensuring quality assurance through product, facility and vendor processes.

Tucci has 30 years of experience with CVS Health and has held various positions in the stores, the field and within the corporate office.